Recruitment Marketing Manager – UK, Europe

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and spearhead recruitment marketing strategies that align with RPO client workforce planning and talent acquisition objectives.

• Consult with clients and internal stakeholders to pinpoint attraction challenges and propose effective solutions.

• Act as a subject matter expert on recruitment marketing trends, candidate behavior, media channels, and best practices in employer branding.

• Convert hiring goals into scalable attraction strategies tailored across various talent segments, geographies, and business functions.

• Identify opportunities to enhance candidate attraction, engagement, and conversion throughout the talent acquisition process.

• Cultivate trusted relationships with clients, hiring leaders, recruiters, and cross-functional partners.

• Contribute to Annual Business Reviews and Quarterly Business Reviews, presenting insights on recruitment marketing performance.

• Lead discussions and presentations with stakeholders, translating complex data into actionable recommendations.

• Collaborate with Talent Acquisition and client marketing and communications teams.

• Oversee end-to-end recruitment marketing and advertising initiatives, managing them from strategy through execution, optimization, and reporting.

• Handle multiple recruitment marketing campaigns and projects concurrently.

• Recommend and implement media and marketing channel strategies across a variety of platforms including social media, search marketing, programmatic advertising, display advertising, video streaming, talent pool engagement, and employer branding initiatives.

• Partner with creative and media teams to develop compelling candidate attraction content and messaging.

• Manage and optimize recruitment marketing investments while monitoring campaign spending and resource allocation.

• Provide financial insights and performance reporting.

• Support knowledge sharing, best-practice development, process improvements, innovation, and capability enhancement.

• Assist in sales pursuits.

• Stay updated on emerging recruitment marketing technologies, media trends, digital tools, and talent attraction strategies.

• Assess new channels, platforms, and methods to improve hiring outcomes and candidate experiences.

• Drive innovation, automation, and digital transformation initiatives.

⛳️ Requirements

• Bachelor’s degree or equivalent; a minimum of 3 years of experience in recruitment marketing, talent attraction, employer branding, digital marketing, talent acquisition, or related fields.

• Proven experience in developing and executing multi-channel recruitment marketing campaigns.

• Strong stakeholder management, consulting, and client relationship capabilities.

• Experience in interpreting data, analytics, and labor market insights to inform decision-making.

• Exceptional communication, presentation, and project management skills.

• Ability to prioritize and manage multiple projects in a fast-paced, global environment.

• Willingness to travel up to 10% or as necessary.

• Over 3 years of marketing experience supporting multiple countries, regions, or global client portfolios.

• Familiarity with recruitment technologies, CRM platforms, ATS ecosystems, and digital advertising tools.

• Relevant certifications such as Google Ads, Google Analytics, Meta Blueprint, or equivalent digital marketing certifications.

• Experience managing recruitment marketing budgets and media investments.

• Proficiency in additional languages is a plus.

🏝️ Benefits

• Access to learning, development, and coaching opportunities.

• A collaborative and inclusive work environment.

• Opportunities for growth, contribution, and the development of sustainable careers.

• Long-term and meaningful work.

• Willingness to travel up to 10% or as required.