Recruitment Marketing Manager – UK, Europe

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and oversee recruitment marketing strategies that align with RPO client workforce planning and talent acquisition objectives.

• Consult with clients and internal stakeholders to pinpoint attraction challenges and propose effective solutions.

• Provide insights on recruitment marketing trends, candidate behaviors, media channels, and employer branding best practices.

• Convert hiring objectives into scalable attraction strategies across various talent segments, geographical regions, and business functions.

• Enhance candidate attraction, engagement, and conversion throughout the talent acquisition process.

• Cultivate relationships with clients, hiring leaders, recruiters, and cross-functional teams.

• Contribute to Annual Business Reviews and Quarterly Business Reviews while presenting recruitment marketing performance metrics.

• Facilitate stakeholder discussions and presentations, transforming complex data into actionable recommendations.

• Collaborate with Talent Acquisition and client marketing/communications teams.

• Lead comprehensive recruitment marketing and advertising initiatives from strategy to execution, optimization, and reporting.

• Manage multiple campaigns and projects, ensuring quality, timeliness, and business impact.

• Suggest and implement strategies for social media, search marketing, programmatic advertising, display, video/streaming, talent pools, and employer branding.

• Partner with creative and media teams to create candidate attraction content and messaging.

• Oversee and optimize recruitment marketing investments, campaign expenditures, and resource allocation.

• Provide financial insights and performance analysis.

• Assist with knowledge sharing, process enhancements, innovation projects, capability development, and sales pursuits.

• Assess emerging channels, platforms, technologies, and methodologies to enhance hiring results and candidate experiences.

• Support automation and digital transformation initiatives.

⛳️ Requirements

• Bachelor’s degree or an equivalent qualification.

• A minimum of 3 years of experience in recruitment marketing, talent attraction, employer branding, digital marketing, talent acquisition, or related areas.

• Proven experience in developing and executing multi-channel recruitment marketing campaigns.

• Strong skills in stakeholder management, consulting, and client relationship building.

• Experience in interpreting data, analytics, and labor market insights to inform decision-making.

• Outstanding communication, presentation, and project management skills.

• Ability to juggle multiple priorities and projects within a fast-paced, global environment.

• Willingness to travel up to 10% or as needed.

• Preferred: Over 3 years of marketing experience supporting multiple countries, regions, or global client portfolios.

• Preferred: Familiarity with recruitment technologies, CRM platforms, ATS ecosystems, and digital advertising tools.

• Preferred: Certifications such as Google Ads, Google Analytics, Meta Blueprint, or equivalent digital marketing certifications.

• Preferred: Experience in managing recruitment marketing budgets and media investments.

• Preferred: Proficiency in additional languages.

🏝️ Benefits

• Access to learning, development, and coaching opportunities.

• A collaborative and inclusive work environment.

• Opportunities for career advancement and sustainable career paths.

• Willingness to travel up to 10% or as required.