Recruitment Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the complete marketing strategy for designated markets, roles, or talent segments.

• Convert business objectives into cohesive plans and achieve measurable, high-quality hiring results.

• Collaborate with talent acquisition as a reliable, consultative partner.

• Cultivate relationships, align various priorities, and grasp the nuances of hard-to-fill roles and candidate pipelines.

• Provide reports on campaign outcomes and advancements.

• Develop candidate journey strategies that incorporate audience segmentation, messaging, and creative elements, along with paid search/social/programmatic/job boards, SEO, websites, landing experiences, CRM/email/SMS, retargeting, and on-site conversions.

• Formulate test-and-learn strategies with defined KPIs, attribution, and ROI objectives.

• Coordinate creative briefs, content requirements, landing experiences, and conversion pathways with Creative, CRM, and Digital teams.

• Leverage analytics to enhance campaign performance and sustain a continuous flow of qualified candidates.

• Oversee budgets and relationships with vendor/agency partners; forecast and adjust allocations to optimize ROI.

• Keep abreast of industry trends, competitor actions, and best practices.

• Continuously refine recruitment marketing strategies.

⛳️ Requirements

• Minimum of 6 years in results-oriented marketing (growth/demand generation/performance).

• Strong skills in account management.

• Experience in recruitment marketing and/or healthcare is preferred but not mandatory.

• Outstanding stakeholder and account management capabilities.

• Proven track record of building trust, influencing senior leadership, and achieving consensus across competing priorities.

• Excellent written and verbal storytelling skills, including the ability to create presentations suited for executives.

• Strong analytical skills, encompassing funnel analysis, experimentation, and basic attribution concepts.

• Proficient in GA4 and other analytics tools.

• Solid understanding of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms.

• Previous experience with CRM concepts and campaign management is preferred.

• Experience with Phenom CRM is a plus.

• Comfortable using AI-driven marketing tools and automation.

• Strong project management abilities.

• Experience in managing budgets and agencies/platforms.

• Willingness to travel occasionally.

🏝️ Benefits

• A flexible work environment.

• Competitive salary and a generous benefits package.

• Flexible paid time off.

• Health insurance.

• Dental insurance.

• Vision insurance.

• 401(k) with company match.

• 401(k) savings plan with matching contributions.

• Opportunity to collaborate with a portfolio of well-known national brands.

• Occasional travel.