Recruitment Marketing Manager

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Develop and spearhead recruitment marketing strategies that align with RPO client workforce planning and talent acquisition objectives.

• Collaborate with clients and internal stakeholders to identify challenges in attraction and propose effective solutions.

• Act as a subject matter expert on recruitment marketing trends, candidate behavior, media channels, and best practices in employer branding.

• Transform hiring objectives into scalable attraction strategies that span various talent segments, geographies, and business functions.

• Establish trusted relationships with clients, hiring leaders, recruiters, and cross-functional partners.

• Contribute to Annual Business Reviews and Quarterly Business Reviews, which include presenting recruitment marketing performance metrics.

• Lead discussions and presentations with stakeholders, simplifying complex data into actionable insights.

• Work alongside Talent Acquisition and client marketing/communications teams to deliver cohesive solutions.

• Oversee end-to-end recruitment marketing and advertising initiatives, from strategy development to execution, optimization, and performance reporting.

• Manage multiple recruitment marketing campaigns and projects concurrently.

• Advise and implement media and marketing channel strategies, including social media, search marketing, programmatic advertising, display advertising, video and streaming media, talent pool engagement, and employer branding campaigns.

• Collaborate with creative and media teams to produce compelling candidate attraction content and messaging.

• Oversee and optimize recruitment marketing investments, campaign expenditures, resource allocation, budgets, and performance reporting.

• Foster knowledge sharing, process improvement, innovation projects, capability development programs, and sales initiatives.

• Stay updated on emerging recruitment marketing technologies, media trends, digital tools, and talent attraction strategies.

• Assess new channels, platforms, and methodologies to enhance hiring outcomes and candidate experiences.

• Champion innovation, automation, and digital transformation efforts.

⛳️ Requirements

• Bachelor’s degree or equivalent qualification.

• A minimum of 3 years of experience in recruitment marketing, talent attraction, employer branding, digital marketing, talent acquisition, or related areas.

• Proven experience in developing and implementing multi-channel recruitment marketing campaigns.

• Strong skills in stakeholder management, consulting, and building client relationships.

• Capability to interpret data, analytics, and labor market insights to inform decision-making.

• Excellent communication, presentation, and project management skills.

• Ability to juggle multiple priorities and projects in a dynamic, global setting.

• Willingness to travel up to 10% or as needed.

• Preferred: Over 3 years of marketing experience supporting multiple countries, regions, or global client portfolios.

• Preferred: Familiarity with recruitment technologies, CRM platforms, ATS ecosystems, and digital advertising tools.

• Preferred: Certifications such as Google Ads, Google Analytics, Meta Blueprint, or similar digital marketing credentials.

• Preferred: Experience in managing recruitment marketing budgets and media investments.

• Preferred: Proficiency in additional languages.

🏝️ Benefits

• Access to learning, development, and coaching opportunities.

• A collaborative and inclusive work environment.

• Opportunities for professional growth, contribution, and the ability to build sustainable careers.