Real Estate Marketing Strategist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create and implement a 6–12 month digital marketing and growth strategy for a Realtor serving Marlboro, Morganville, and nearby areas.

• Formulate strategies across platforms such as Google Search, Google AI Overviews, ChatGPT, Claude, Gemini, Perplexity, YouTube, Instagram, Facebook, and other pertinent channels.

• Conduct thorough market, audience, competitor, and keyword research to unearth growth potential.

• Devise integrated strategies aimed at enhancing brand awareness, organic traffic, lead generation, and client engagement.

• Design and execute SEO, local SEO, AI Search Optimization, LLMO, AEO, and GEO strategies.

• Optimize content for websites, Google Business Profile, YouTube, social media profiles, and other digital assets.

• Establish topical authority regarding Marlboro and Morganville real estate, home values, neighborhoods, market trends, buying, and selling.

• Track organic rankings, search visibility, AI search outcomes, and traffic performance.

• Create an AI-driven content strategy and generate content for websites, blogs, YouTube, Instagram, Facebook, Google Business Profile, email, and additional platforms.

• Develop systems that convert one core content asset into various optimized formats.

• Utilize AI tools for research, content development, optimization, and repurposing while ensuring accuracy, originality, relevance, and brand consistency.

• Create content calendars and production workflows.

• Build and maintain a centralized AI knowledge repository about the Realtor, listings, services, market expertise, local communities, client FAQs, testimonials, and brand messaging.

• Create AI workflows that consistently represent the Realtor's expertise, voice, positioning, and local insights.

• Design, launch, manage, and enhance Google Ads campaigns aimed at real estate buyers and sellers.

• Develop and test ad copy, landing pages, audiences, and campaign structures.

• Monitor campaign performance metrics including lead quality, conversion rates, cost per lead, and return on ad spend.

• Identify and automate repetitive marketing and administrative tasks.

• Construct AI-driven workflows for content research, content repurposing, reporting, lead nurturing, competitor monitoring, market research, and other relevant processes.

• Develop systems aimed at saving a minimum of 20 hours per week while boosting marketing output and lead generation.

• Establish and track marketing KPIs and performance dashboards.

• Monitor organic search traffic, local search visibility, AI search visibility, website traffic, Google Business Profile performance, YouTube performance, social media engagement, qualified leads, cost per qualified lead, and lead conversion rate.

• Analyze marketing performance, suggest ongoing improvements, and execute A/B testing and performance experiments.

• Keep tabs on competing Realtors and real estate firms in Marlboro and surrounding areas.

• Assess competitor websites, SEO strategies, content, Google Ads, social media, reviews, and overall digital presence.

• Identify market gaps and opportunities to distinguish the Realtor's brand.

• Investigate local real estate trends, neighborhoods, buyer behavior, seller behavior, and relevant community topics.

⛳️ Requirements

• 3+ years of experience in digital marketing, growth marketing, SEO, content marketing, performance marketing, or a related field.

• Practical experience with SEO and local SEO.

• Proficiency in Google Ads/PPC and paid digital marketing.

• Experience utilizing ChatGPT, Claude, Gemini, or similar AI tools.

• Understanding of AI Search Optimization, LLMO, AEO, or GEO methodologies.

• Knowledge of Marlboro, Morganville, Monmouth County, or New Jersey real estate.

• Familiarity with Generative Engine Optimization (GEO), Large Language Model Optimization (LLMO), or Answer Engine Optimization (AEO).

• Experience in developing and managing content strategies across various digital platforms.

• Proficient with marketing automation and AI-driven workflows.

• Strong analytical and data interpretation capabilities.

• Experience with Google Analytics, Google Search Console, or comparable analytics tools.

• In-depth understanding of keyword research, search intent, content optimization, and competitor analysis.

• Exceptional written and verbal communication skills.

• Strong project management and organizational abilities.

• Capacity to work independently and juggle multiple priorities.

🏝️ Benefits

• $400 Placement Bonus after successfully completing your first 30 days with your first MOD client.

• Independent Contractor Referral Program – Earn up to $330 for every successful referral.

• MOD Cash Advance Program available after 6 months of active service with MOD clients.

• Comprehensive HMO Coverage for you and one dependent, starting after 6 months of active service with MOD clients.

• Dental Benefits through Maxicare Dental Hub.

• Optical Reimbursement for HMO principal members.

• Group Life Insurance with Accidental Death & Dismemberment coverage.

• Maternity Reimbursement for both normal and Caesarean deliveries.

• 6 Paid US Holidays.

• 7 Additional Vacation Leave Credits after 10 months of active service with the current MOD client.

• 7 Additional Sick Leave Credits after 1 year of active service with the current MOD clients.

• Unlimited learning opportunities through MODUniversity.

• Diverse, inclusive, and supportive workplace environment.