Public Sector Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of and implement the integrated marketing strategy for the US Public Sector across Federal and SLED markets.

• Oversee field and event marketing initiatives, which include conferences, trade shows, webinars, roundtables, sponsorships, partner events, and both pre- and post-event communications.

• Manage the public-sector communications and email calendar, encompassing campaign emails, nurture programs, announcements, newsletters, and event promotions.

• Cultivate and oversee partnerships and sponsorships with industry associations, media organizations, system integrators, and other public-sector collaborators.

• Collaborate with the Demand Generation team to drive paid campaign strategies by defining target audiences, messaging, offers, content, creative requirements, landing pages, and sales follow-up plans.

• Lead integrated campaigns across various channels, including email, paid digital, website, SEO, content syndication, events, and partner channels.

• Direct the strategy and content roadmap for TotaraGov.com, focusing on campaign landing pages and continuous website optimization.

• Design account-based marketing initiatives aimed at Federal agencies, SLED organizations, system integrators, and other key accounts.

• Generate public-sector messaging and content for email, web, events, sales enablement, blogs, ebooks, guides, and white papers.

• Collaborate closely with Public Sector Sales on account priorities, campaign planning, messaging, event follow-up, and sales materials.

• Monitor campaign and event performance, evaluate return on investment, and report on marketing’s impact on the pipeline.

⛳️ Requirements

• 5–7+ years of extensive B2B marketing experience, preferably in SaaS, GovTech, HR technology, or learning technology sectors.

• Proven experience in marketing to US Federal or SLED audiences, with a solid understanding of procurement cycles, budget processes, and compliance requirements.

• Demonstrated ability to deliver integrated marketing programs across events, email, partnerships, content, web, and digital channels.

• Strong background in field and event marketing, including conference planning, sponsorship activation, event promotion, and post-event follow-up.

• Experience in developing partner marketing initiatives with associations, media organizations, technology partners, or system integrators.

• Excellent messaging, writing, and storytelling skills for email, web, event promotion, sales enablement, and long-form content.

• Familiarity with paid digital marketing and experience collaborating with demand generation or media specialists to launch and optimize campaigns.

• Hands-on experience in email automation, campaign operations, and account-based marketing programs.

• Capability to work independently, prioritize tasks, and manage multiple programs concurrently.

• Strong collaborative skills, particularly with Sales, Demand Generation, Product Marketing, and external partners.

• Candidates must reside in the United States.

• Candidates must be U.S. citizens.

• Must successfully pass a background check.

• Preferred: Familiarity with learning technology, LMS or LXP platforms, or compliance training.

• Preferred: Experience with HubSpot, Google Analytics, WordPress, Semrush, and account-based marketing tools.

• Preferred: Knowledge of FedRAMP, GovRAMP, and other public-sector compliance frameworks.

🏝️ Benefits

• Unlimited PTO.

• Enhanced Parental Leave.

• Professional Development Opportunities.

• Annual Wellbeing Allowance.

• New Joiner home working setup allowance.

• Additional Paid Leave: Birthday off and working days between Christmas and New Year's Eve.

• Fully remote work arrangement.

• Some travel may be required.