Project Analyst I

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and implement digital engagement strategies utilizing WhatsApp.

• Create, segment, and verify outreach lists to ensure data integrity and alignment with the objectives of each campaign.

• Design communication pathways that correspond with the various stages and profiles of the candidate experience.

• Discover opportunities to enhance activation campaigns, thereby boosting engagement and conversion rates.

• Monitor performance metrics, analyze outcomes, and recommend ongoing improvements.

• Oversee the quality of outreach lists and target demographics, striving for increased campaign precision.

• Assist in the development and advancement of automated relationship-management processes, including conversational interfaces and chatbots.

• Conduct tests and experiments to determine the most effective strategies, target audiences, and messaging.

• Generate analyses and recommendations to facilitate informed decision-making and optimize engagement and lead handoff outcomes.

• Work collaboratively with internal teams to ensure the successful execution and evolution of digital strategies.

⛳️ Requirements

• Completed or ongoing higher education in technology, marketing, or related disciplines.

• Experience in data segmentation and database preparation.

• Familiarity with relationship management and digital engagement pathways.

• Proficient in Excel at an intermediate or advanced level.

• Strong verbal and written communication abilities.

• Logical reasoning skills and a systems-thinking approach.

• Background in UX Writing.

• Understanding of chatbots and conversational flows.

• Experience with message automation tools.

• Knowledge of artificial intelligence.

• Familiarity with Salesforce.

• Experience in A/B testing and campaign optimization.

🏝️ Benefits

• Tuition assistance.

• Ability to nominate two individuals for tuition assistance.

• Wellness and Quality of Life Program.

• TotalPass.

• Zenklub.

• ECOA – Ânima Corporate School, offering over 100 free self-paced courses.

• Day off for your birthday.

• Paid half-day leave on the birthday of a child up to 16 years old.

• People Value Program: gift cards for educators during significant life events, such as marriage, childbirth, or achieving a new qualification.

• Medical insurance.

• Dental insurance.

• Fully remote work.

• Working hours: Monday to Thursday, 8:00 a.m. to 1:00 p.m. and 2:00 p.m. to 6:00 p.m.; Friday, 8:00 a.m. to 1:00 p.m. and 2:00 p.m. to 5:00 p.m.