Programmatic Media Manager, Healthcare

This is a fully remote position, open to applicants in Spain, +4 more states.

📋 Description

• Oversee assigned paid media accounts while ensuring adherence to pacing and KPI benchmarks.

• Work closely with Account Managers and the Media Supervisor to determine client objectives, priorities, and efficiency needs.

• Enhance revenue and channel support for current media accounts and recommend opportunities for media expansion.

• Acquire knowledge of new strategies, test platforms, and broaden paid media services.

• Act as the primary point of contact for both internal teams and external clients for owned accounts.

• Produce reports, generate insights, and provide updates to clients.

• Maintain accounts through optimizations, structural improvements, bidding strategies, conversion methodologies, and copy adjustments.

• Contribute to the paid media strategy and creative brainstorming for assigned accounts.

• Plan and implement monthly and quarterly tests across structure, targeting, creative, messaging, and conversion.

• Evaluate, confirm, and enhance full-funnel structures.

• Monitor performance against KPIs such as client retention, budget pacing, conversion targets, and timely deliverables.

⛳️ Requirements

• 2–5+ years of experience in Paid Media.

• Proven experience in managing multiple paid media accounts with monthly budgets ranging from $200K to $1MM.

• Comprehensive campaign management and strategic experience across programmatic advertising platforms, including DSPs like Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360.

• Familiarity with DMPs and other data and ad technology partners.

• Direct management experience with campaigns and collaboration with managed-service partners.

• Expertise in full-funnel strategy, lead generation, and incremental-lift measurement.

• Proficient in Google Analytics and GTM; knowledge of GA4 is advantageous.

• Capability to craft ad copy, steer creative strategy, identify asset needs, and establish a routine for creative testing.

• Experience in managing client relationships, including reporting insights and optimizing for client business objectives.

• Advanced proficiency in both spoken and written English.

• Additional experience with platforms such as Google Ads, Bing Ads, Meta, LinkedIn, or TikTok is a bonus but not mandatory.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and continuous learning.

• Flexible work environment with options for remote work.

• Health, dental, and vision insurance coverage.

• Generous paid time off and holiday schedule.