Programmatic Media Manager, Healthcare

This is a fully remote position, open to applicants in Nicaragua, +4 more states.

📋 Description

• Oversee assigned paid media accounts to ensure they meet pacing and KPI targets.

• Collaborate with Account Managers and the Media Supervisor to pinpoint client objectives, priorities, and efficiency needs.

• Enhance billing and support for current media accounts while suggesting opportunities for media expansion with new clients.

• Acquire knowledge of new strategies, experiment with emerging platforms, and broaden paid media services.

• Act as the primary internal and external contact for managed accounts.

• Create reports, provide insights, and relay updates to clients.

• Maintain accounts through optimizations, structural adjustments, bidding strategies, conversion types, and content revisions.

• Participate in developing paid media strategies and ideation for assigned accounts.

• Design and implement monthly and quarterly tests on structure, targeting, creative elements, messaging, and conversion.

• Continuously test, verify, and enhance full-funnel structures.

• Report directly to the Programmatic Supervisor, supporting media strategy, planning, execution, analysis, reporting, and team communication.

• Serve as a subject matter expert in internal meetings and discussions with advertising platform partners, while also contributing in client meetings.

⛳️ Requirements

• 2-5+ years of experience in Paid Media.

• Proven track record of managing multiple paid media accounts with monthly budgets ranging from $200K to $1MM.

• In-depth experience in campaign management and strategy across programmatic advertising platforms, including DSPs like Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360.

• Familiarity with DMPs and other data and advertising technology partners.

• Experience in directly managing campaigns and collaborating with managed-service partners.

• Knowledge of full-funnel strategy, lead generation, and incremental lift measurement.

• Proficiency with Google Analytics and GTM; knowledge of GA4 is an advantage.

• Capability to write compelling ad copy, guide creative strategies, identify asset needs, and establish a cadence for creative testing.

• Experience in managing client relationships, including delivering insights and optimizing campaigns to achieve client business objectives.

• Advanced proficiency in spoken and written English is required.

• Additional experience with platforms such as Google Ads, Bing Ads, Meta, LinkedIn, or TikTok is a bonus but not mandatory.

🏝️ Benefits

• Equal Opportunity Employer.

• Emphasis on diversity and inclusion.

• Power Digital does NOT impose any application, processing, or training fees at any point during the recruitment or hiring process.