Programmatic Media Manager, Healthcare

This is a fully remote position, open to applicants in Mexico, +3 more states.

📋 Description

• Oversee assigned paid media accounts

• Achieve pacing and KPI targets in alignment with account objectives and performance standards

• Collaborate with Account Managers and the Media Supervisor to clarify client objectives, priorities, and efficiency needs

• Enhance billing and channel support for current media accounts while suggesting opportunities for expanding media reach

• Acquire knowledge of new strategies, experiment with new platforms, and broaden paid media services

• Act as the primary internal and external liaison for owned accounts

• Produce reports, draft insights, and relay updates to clients

• Manage accounts through optimizations, structural modifications, bidding approaches, conversion types, and content revisions

• Contribute to the paid media strategy for designated accounts

• Develop and modify campaign strategies to align with client business objectives and internal goals

• Create and implement monthly and quarterly tests across structure, targeting, creative elements, messaging, and conversions

• Continuously test, validate, and enhance full-funnel structures

• Report directly to the Programmatic Supervisor while supporting media strategy, planning, execution, analysis, reporting, and team communication

⛳️ Requirements

• 2–5+ years of experience in paid media

• Experience managing multiple paid media accounts with monthly budgets ranging from $200K to $1MM

• Comprehensive campaign management and strategy expertise across programmatic ad platforms, including DSPs such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360

• Familiarity with DMPs and various data and ad tech partners

• Proven experience in directly managing campaigns and collaborating with partners through managed services

• Knowledge of full-funnel strategy, lead generation, and measuring incremental lift

• Experience with Google Analytics, GTM, conversion strategies, and optimization techniques; knowledge of GA4 is a plus

• Capability to write ad copy, direct creative strategies, identify asset requirements, and establish a cadence for creative testing

• Experience in client relationship management, including reporting insights and optimizing towards client business objectives

• Proficient in spoken and written English, with advanced skills required

🏝️ Benefits

• Competitive salary and performance-based incentives

• Opportunities for professional development and continuous learning

• Flexible work arrangements and a supportive team environment