Programmatic Media Manager, Healthcare

This is a fully remote position, open to applicants in Ecuador, +4 more states.

📋 Description

• Oversee assigned paid media accounts

• Achieve pacing and KPI targets according to established goals and performance standards

• Collaborate with Account Managers and the Media Supervisor to determine client objectives, priorities, and efficiency needs

• Enhance billing and channel support for current media accounts and suggest ways to broaden media reach

• Acquire knowledge of new strategies, experiment with new platforms, and expand paid media services

• Act as the primary internal and external contact for managed accounts, responsible for pacing and performance

• Create reports, provide insights, and relay updates to clients

• Sustain accounts through optimizations, structural adjustments, bidding strategies, conversion types, and content revisions

• Contribute to the paid media strategy for designated accounts

• Develop and modify campaign strategies to align with client business objectives and internal goals

• Plan and execute monthly and quarterly tests focusing on structure, targeting, creative, messaging, and conversion

• Continuously test, validate, and enhance full-funnel structures

• Report directly to the Programmatic Supervisor while supporting media strategy, planning, execution, analysis, reporting, and team communication

⛳️ Requirements

• 2–5+ years of experience in Paid Media

• Proven experience managing several paid media accounts with monthly budgets ranging from $200K to $1MM

• In-depth campaign management and strategy experience across programmatic ad platforms, including DSPs such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360

• Familiarity with DMPs and other data and advertising technology partners

• Experience in directly managing campaigns and collaborating with partners through managed services

• Knowledge of full-funnel strategy, lead generation, and assessing incremental lift

• Proficient in Google Analytics, GTM, conversion strategy, and optimization techniques

• Ability to craft ad copy, direct creative strategy, identify asset needs, and establish a creative testing schedule

• Experience in client relationship management, including delivering insights and optimizing towards client business objectives

• Advanced proficiency in spoken and written English is required

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Opportunities for professional development and growth

• Flexible working hours and remote work options

• Comprehensive health and wellness benefits