Programmatic Media Manager, Healthcare

This is a fully remote position, open to applicants in Brazil, +3 more states.

📋 Description

• Oversee assigned paid media accounts.

• Achieve pacing and KPI targets aligned with account objectives and performance standards.

• Collaborate with Account Managers and the Media Supervisor to determine client goals, priorities, and efficiency needs.

• Enhance revenue and channel support for current accounts while recommending media expansion opportunities for new clients.

• Acquire new strategies, experiment with different platforms, and broaden paid media services.

• Act as the main internal and external liaison for managed accounts, accountable for pacing and performance metrics.

• Generate reports, draft insights, and relay updates to clients.

• Maintain accounts through optimizations, structural modifications, bidding strategies, conversion types, and copy updates.

• Contribute to the paid media strategy for designated accounts.

• Create and modify campaign strategies to align with client business objectives and internal goals.

• Develop and implement monthly and quarterly tests across structure, targeting, creative elements, messaging, and conversions.

• Continuously test, validate, and enhance full-funnel structures.

• Report directly to the Programmatic Supervisor while guiding strategy, vendor selection, and client relations.

⛳️ Requirements

• 2–5+ years of experience in Paid Media.

• Proven experience managing multiple paid media accounts with monthly budgets ranging from $200K to $1MM.

• Comprehensive campaign management and strategic experience across programmatic ad platforms, including DSPs such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360.

• Familiarity with DMPs and other data and ad tech partners.

• Direct experience in managing campaigns and collaborating with managed-service partners.

• Proficient in full-funnel strategy, lead generation, and assessing incremental lift.

• Knowledge of Google Analytics, GTM, conversion strategies, and optimization strategies; GA4 expertise is advantageous.

• Capable of writing ad copy, directing creative strategy, identifying asset needs, and establishing a creative testing schedule.

• Experience in client relationship management, including providing insights and optimizing efforts toward client business objectives.

• Advanced proficiency in spoken and written English is required.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.