Programmatic Media Manager, Healthcare

This is a fully remote position, open to applicants in Argentina, +3 more states.

📋 Description

• Lead the growth, performance, and strategic direction for key multi-channel paid media clients.

• Report to the Programmatic Supervisor while collaborating on strategy, vendor selections, and client relationships.

• Assist in the formulation of media strategy and planning.

• Implement, analyze, and report on paid media campaigns.

• Relay campaign updates to internal teams and clients.

• Oversee assigned paid media accounts ensuring they meet pacing and KPI targets.

• Collaborate with Account Managers and the Media Supervisor to pinpoint client objectives, priorities, and efficiency needs.

• Enhance billing and channel support for current accounts while identifying opportunities to broaden media reach.

• Acquire knowledge of new strategies, test emerging platforms, and diversify paid media services.

• Act as the primary internal and external contact for owned accounts.

• Produce reports, generate insights, and maintain communication with clients.

• Optimize accounts through adjustments, structural updates, bidding strategies, conversion types, and content revisions.

• Contribute to paid media strategies and creative ideation for assigned accounts.

• Design and execute monthly and quarterly tests focusing on structure, targeting, creative, messaging, and conversion.

• Consistently test, validate, and enhance full-funnel structures.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• 2–5+ years of experience in Paid Media.

• Proven experience managing multiple paid media accounts with monthly budgets ranging from $200K to $1MM.

• Extensive experience in campaign management and strategy across programmatic ad platforms, including DSPs such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360.

• Familiarity with DMPs and other data and ad tech partners.

• Experience in directly managing campaigns and collaborating with partners through managed services.

• Knowledge of full-funnel strategy, lead generation, and measuring incremental lift.

• Proficiency with Google Analytics, GTM, conversion tracking, and optimization strategies.

• Capability to write compelling ad copy, guide creative strategies, identify asset needs, and establish a cadence for creative testing.

• Experience in managing client relationships, including delivering insights and optimizing efforts towards client business objectives.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.

• No fees for application, processing, or training.