Programmatic Campaign Manager – B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and expand Wpromote’s evolving B2B Programmatic practice.

• Manage daily campaign operations for a diverse range of clients.

• Foster campaign excellence, implement operational best practices, and drive strategic growth.

• Onboard new advertisers while nurturing client relationships.

• Provide programmatic expertise for new business initiatives.

• Formulate B2B programmatic strategies that align with client goals, including lead quality, account penetration, and sales velocity.

• Collaborate with analytics and strategy teams to link programmatic impact with CRM and pipeline metrics.

• Oversee campaign execution and optimization across display, video, native, and ABM-driven programmatic initiatives.

• Create best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.

• Work with B2B data and technology partners such as Bombora, 6sense, LiveRamp, LinkedIn, and Demandbase.

• Assist new business efforts by providing programmatic insights, recommendations, pricing considerations, and case studies.

• Collaborate with paid social, search, and content teams on integrated B2B demand generation initiatives.

• Share insights regarding programmatic trends, privacy developments, and audience strategies.

• Ensure accurate budgeting, pacing, forecasting, and performance reporting.

• Address performance, strategy, and client relationship challenges with data-driven recommendations.

• Represent the agency in client meetings, partner discussions, and industry events.

• Educate clients and colleagues while sharing industry expertise.

⛳️ Requirements

• 2-3+ years of hands-on experience managing programmatic campaigns, preferably focused on B2B or enterprise clients within an agency, DSP, or platform context.

• Strong comprehension of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.

• Experience with DSPs like The Trade Desk, DV360, and StackAdapt.

• Familiarity with ad serving platforms, including Campaign Manager 360 (CM360).

• Experience with data management platforms and CRM integrations for audience activation.

• Proven ability to analyze programmatic performance and relate campaign metrics to broader business outcomes.

• Working knowledge of B2B analytics and martech ecosystems, such as Google Analytics, 6sense, Bombora, and Demandbase.

• Excellent communication skills with the capacity to translate technical programmatic concepts into clear, actionable insights.

• Ability to work collaboratively across creative, media, strategy, and analytics teams.

• Interest in B2B ad tech, data privacy, and audience intelligence trends.

• Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus.

• Experience utilizing AI-powered tools and automation is a plus.

• Must be authorized to work in the U.S.; this position is not eligible for immigration sponsorship.

🏝️ Benefits

• Remote-first culture.

• Unlimited PTO.

• Extended Holiday break (Winter).

• Flexible schedules.

• Work from anywhere options.

• 100% paid parental leave.

• 401(k) matching.

• Medical, Dental, Vision, Life, and Pet Insurance.

• Sponsored life insurance.

• Short Term Disability insurance and additional voluntary insurance.

• Annual Class Pass credits.

• Office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration.