Product Marketing Specialist – Switchboards

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Drive the expansion and market success of low-voltage switchboards within the U.S. market.

• Convert customer insights into effective product strategies, positioning, launches, and sales support.

• Collaborate with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing teams.

• Formulate and implement the U.S. product marketing and growth strategy for low-voltage switchboards.

• Align global strategies, business objectives, customer requirements, and market opportunities to enhance order growth, market share, and customer experience.

• Act as the commercial liaison between customers and cross-functional teams.

• Transform voice-of-customer feedback and field insights into prioritized product requirements, roadmaps, and initiatives.

• Oversee annual marketing, business planning, and go-to-market execution for new products, improvements, and lifecycle adjustments.

• Create positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance enhancement plans.

• Equip Sales teams with product and application knowledge, technical and commercial training, tools, materials, guidance, and continuous support.

• Report directly to the Product Marketing Manager.

⛳️ Requirements

• Bachelor’s degree in Electrical Engineering, Marketing, Business, or a similar field.

• At least 8 years of experience in electrical products, product management, product marketing, engineering, or sales.

• Familiarity with the U.S. construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users.

• Ability to translate intricate technical capabilities into straightforward customer value propositions, commercial messaging, training, and sales tools.

• Strong analytical skills and business-case development capabilities.

• Proficiency in utilizing market, financial, operational, and customer data to suggest priorities and actions.

• Proven ability to influence and coordinate cross-functional teams, including Product Management, Sales, Engineering, Manufacturing, Supply Chain, Pricing, Communications, and Digital Tool teams.

• Willingness to travel up to 30% of the time.

• Candidates must possess work authorization allowing them to work for ABB in the U.S.

• Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap management tools is preferred.

🏝️ Benefits

• Choice between two medical plan options: a PPO plan known as the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) referred to as the High Deductible Plan.

• Choice between two dental plan options: Core and Core Plus.

• Vision benefits available.

• Company-paid life insurance at 2X base pay.

• Company-paid AD&D at 1X base pay.

• Voluntary life and AD&D insurance available, fully paid by employees up to specified maximums.

• Short Term Disability coverage for up to 26 weeks, paid by the company.

• Long Term Disability coverage at 60% of pay, paid by the company, with an option to “buy-up” to 66 2/3% of pay.

• Supplemental benefits, fully paid by employees (including accident insurance, hospital indemnity, critical illness, pet insurance).

• Paid Parental Leave offered.

• Access to Employee Assistance Program.

• Health Advocate support resources for mental/behavioral health, general health navigation, virtual health, and infertility/adoption.

• Employee discount program available.

• 401k Savings Plan with company contributions.

• Employee Stock Acquisition Plan (ESAP) available.

• 11 paid holidays provided.

• Vacation policy allows permissive time away for salaried exempt positions.

• Flexible remote work model in place.

• Short-term incentive plan/annual bonus offered.