Product Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Convert new product features and releases into clear messaging and positioning tailored for technical buyers.

• Create use cases that link product capabilities to the challenges faced by different customer segments.

• Develop launch materials, which include announcement posts, one-pagers, website content, and brief demo videos.

• Ensure a consistent product narrative throughout all collateral.

• Write and produce customer case studies, including one-page website versions.

• Compose blog articles, feature explainers, and thought-leadership pieces that align with the marketing strategy.

• Generate sales and partner materials, brochures, overview documents, and capability summaries.

• Design graphics for LinkedIn, post assets, and visuals for campaigns.

• Format case studies, one-pagers, and brochures to adhere to consistent brand standards.

• Create reusable templates and scalable content formats.

• Publish and refresh website content, including case studies, features, and landing pages.

• Work with WordPress and/or directly with HTML and CSS.

• Manage content within HubSpot.

• Edit short-form videos for LinkedIn and the website, including product demonstrations, feature walkthroughs, and customer clips.

• Incorporate captions, motion graphics, branding, and basic screen-recording enhancements.

• Implement an existing marketing strategy and develop campaigns, systems, and processes to support company growth.

⛳️ Requirements

• Over 3 years of experience in product marketing, B2B marketing, or a content marketing position, preferably for a SaaS or technical product.

• Proven ability to write about technical topics for a business audience.

• Exceptional written English; this role heavily focuses on writing for customers.

• Strong design skills using Figma, Canva, or the Adobe suite (Illustrator, InDesign, Photoshop).

• Experience in video editing using Premiere Pro, After Effects, DaVinci Resolve, or CapCut.

• Practical experience with WordPress and sufficient HTML and CSS knowledge to make adjustments without causing issues.

• Familiarity with HubSpot or a similar CRM and marketing platform.

• Proficient with AI tools for research, drafting, and enhancing production speed.

• Self-motivated and capable of taking a brief and working independently.

• Experience marketing to engineering, QA, IT operations, or enterprise technology buyers (preferred).

• Experience conducting customer interviews for case studies (preferred).

• Understanding of SEO fundamentals (preferred).

• HubSpot certification (preferred).

• Knowledge of software testing, monitoring, or observability concepts (preferred).

• Must be based in the Philippines.

• Availability that aligns with Australian business hours.

• Must disclose any ongoing roles or client work.

• This engagement must be reflected on LinkedIn as “Independent Contractor.”

🏝️ Benefits

• 100% remote work from home.

• Flexibility in managing time as an independent contractor.

• Collaboration aligned with Australian business hours.