Product Marketing Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of optimizing funnels across various traffic sources.

• Assess conversion rates at each stage, from Start to Paywall, Checkout, and Purchase.

• Conduct monetization experiments related to upsells, pricing strategies, and cancellation processes.

• Ensure that the product experience aligns with marketing commitments.

• Initiate and validate new sales funnels.

• Engage in initiatives aimed at increasing Lifetime Value (LTV).

• Collaborate with development and quality assurance teams for implementation support.

• Work with localized sales funnels.

• Assist in email and retargeting strategies from a product perspective.

• Execute market, competitor, and audience research to formulate growth hypotheses.

⛳️ Requirements

• At least 1 year of experience in Product Marketing, Growth, or Monetization.

• Strong analytical capabilities.

• Knowledge of funnel metrics and the subscription economy.

• Experience in managing paid traffic products.

• Proven experience in conducting A/B tests.

• Ability to formulate hypotheses and assess their impact.

• Proficiency in working with dashboards and conversion rate analysis.

• Familiarity with mobile subscription products is a plus.

• Experience with funnel builders is advantageous.

• Knowledge of pricing and geographical experiments is a plus.

• Experience in LTV modeling is a plus.

• Background in EdTech is an advantage.

• Mastery of any funnel builder is required.

• Proficiency in an A/B testing tool such as GrowthBook is necessary.

• Expertise in Tableau is required.

• Mastery of Figma, Airtable, and marketing intelligence tools like Bigspy and SensorTower is expected.

• Proficiency in email platforms like Reteno is required.

• Mastery of Microsoft Clarity is essential.

• Proficiency in Notion, Jira, and Slack is necessary.

• Expertise in AI tools for content and creative iteration is a must.

🏝️ Benefits

• Remote-first culture with a flexible work schedule, allowing you to work from anywhere in the world or from a corporate hub.

• 50% compensation for coworking spaces globally.

• 6 fixed public holidays along with 5 additional flexible public holidays annually.

• Full compensation for sick leave.

• Partial coverage for medical insurance, sports activities, and therapy expenses.

• Provision of equipment or coverage of maintenance costs for personal tools.

• 70% coverage for professional development courses.

• 100% coverage for corporate English courses.

• 18 days of paid vacation and 3 personal days per year, with an additional day added for each year of service at Gismart.

• Opportunities for corporate events and team-building activities across Gismart hubs.