Lead Product Marketing Manager, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement integrated digital marketing initiatives across various channels including paid search, paid social, display, email, affiliate, and other digital platforms.

• Formulate digital strategies that guide B2B prospects through the stages of awareness, consideration, conversion, and retention.

• Collaborate with creative, media, sales, product, programming, and agency teams to create campaigns and ensure consistent messaging.

• Generate and refine digital content and messaging that conveys the value proposition of DIRECTV FOR BUSINESS to commercial clients.

• Develop A/B and multivariate testing plans to enhance messaging, offers, and channel combinations.

• Manage relationships across various functions including Product, Sales, Care, Analytics, Creative, Legal, and Finance.

• Oversee project timelines, manage interdependencies, and address any obstacles.

• Report on campaign status, outcomes, and risks to leadership while integrating their feedback.

• Independently manage smaller projects and contribute significantly to larger organizational efforts.

• Evaluate campaign performance and attribution using data analytics to track KPIs, pinpoint opportunities, boost conversion rates, and maximize ROI.

• Utilize tools such as Google Analytics, UTM tracking, conversion tracking, pixels, dashboards, marketing automation, and other analytics platforms.

• Implement testing best practices to validate ideas and replicate successful strategies.

• Act as a subject matter expert in product marketing.

• Establish and document best practices for the wider marketing team.

• Guide, mentor, and coach less experienced team members.

⛳️ Requirements

• 3–5 years of experience in digital marketing is required.

• 5+ years of experience in digital marketing is preferred.

• Experience in telecommunications, media, sports, entertainment, B2B, or similar high-volume consumer sectors is advantageous.

• Demonstrated ability to manage intricate, cross-functional projects with minimal supervision.

• Excellent written and verbal communication skills, including experience in presenting to leadership.

• Proficient in customer segmentation, targeting, and A/B/multivariate testing techniques.

• Preferred background in telecom, subscription services, or related consumer-facing sectors.

• Familiar with strategies for churn reduction, retention, and ARPU growth.

• Experience in mentoring or informally leading junior team members is a plus.

• Project management certification or equivalent experience, such as Agile/Scrum knowledge.

• Strategic mindset with a focus on execution.

• Strong skills in stakeholder management and ability to influence without direct authority.

• Analytical rigor combined with creative problem-solving abilities.

• Comfortable working independently in fast-paced and ambiguous environments.

• Background check may be necessary due to regular access to proprietary customer data.

• Qualified applicants with arrest and conviction records will be considered in compliance with local laws and regulations.

• Must reside in the United States, excluding Alaska.

🏝️ Benefits

• Competitive market compensation.

• Base salary determined by location, job-related skills, experience, and relevant education or training.

• Total compensation package includes bonuses and benefits.

• Option for remote work arrangements.