Product Marketing Specialist

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Collaborate with cross-functional teams to create go-to-market strategies that align with ESO offerings.

• Lead customer-facing operational communications for ESO’s product range, addressing both anticipated changes and unexpected service issues.

• Work alongside the Product team to comprehend platform strategy and provide market and buyer insights that guide the roadmap.

• Formulate solution positioning and messaging that tackle market and buyer persona challenges.

• Execute market research and intelligence activities, including competitor analysis, win/loss interviews, and message testing.

• Identify, create, and/or oversee the development of written, video, presentation, and various content to support revenue objectives.

• Collaborate with Sales Enablement on specialized content, playbooks, and messaging that enhance value articulation across channels.

• Report to the Director of Product Marketing as a member of the Marketing team.

⛳️ Requirements

• Over 3 years of experience in B2B product marketing, particularly in enterprise SaaS software.

• Proactive individual; capable of charting their own course to success without requiring extensive guidance.

• Ability to thrive in a dynamic, fast-paced, and constantly evolving environment.

• Excellent communicator with strong writing capabilities; able to simplify complex value propositions and operational communications into clear content.

• Strong organizational and collaborative abilities.

• Comfortable with public speaking and presenting to both small and large groups.

• Experience in conducting market research and deriving insights to shape positioning and messaging.

• Strong analytical skills to work with data sets, derive insights, and formulate actions for ongoing improvement.

• Ability to collaborate and communicate effectively within a matrixed environment and across various time zones.

• Strong interpersonal abilities, balancing confidence with diplomacy and a positive attitude.

• Full authorization to work in the Czech Republic; ESO does not offer visa sponsorship.

• Successful background check is required.

• Experience in customer-facing operational communications is highly preferred.

• Familiarity with Salesforce CRM, HubSpot, and Monday.com is preferred.

🏝️ Benefits

• 25 days of paid annual vacation.

• 5 wellbeing days – fully compensated sick days.

• Floating holidays – paid days for significant personal events (the number may vary each year).

• 3 months of fully paid maternity or paternity leave.

• 1 paid day for volunteering.

• 10 fully paid days for loss and grief.

• Meal Allowance.

• Competitive Salary.

• Health and Wellness program based on a point-earning system that can be exchanged for e-vouchers.

• Career development programs.

• Mentorship opportunities.

• Training sessions.

• Clear paths for advancement.

• An inclusive, diverse, and equitable global workplace.

• Employee Referral Bonus Program.