Product Marketing Manager – Subscriptions

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Develop and manage the comprehensive go-to-market strategy for subscription management services, identifying target audiences, key use cases, market entry routes, and success metrics.

• Generate customer insights through research, market evaluation, and collaboration with user-facing teams; convert insights into actionable product and commercial strategies.

• Formulate unique positioning and messaging that simplify complex billing and monetization functionalities for businesses ranging from startups to large enterprises.

• Collaborate with Product, Engineering, Sales, Partnerships, and Demand Generation teams to strategize and implement product launches.

• Design and execute initiatives that enhance awareness, engagement, and sustained usage within key customer segments.

• Provide Sales and other customer-facing teams with valuable insights, content, and tools to effectively communicate value and boost adoption.

• Establish objectives and success metrics, analyze qualitative and quantitative data, and offer recommendations for product and go-to-market teams.

⛳️ Requirements

• Over 7 years of experience in product marketing or growth marketing within a technology firm, demonstrating a history of independently managing end-to-end go-to-market strategies and implementations.

• Experience in marketing complex B2B software, financial technology, billing, payments, or similar products that necessitate translating technical concepts into clear customer benefits.

• Proven ability to develop positioning and messaging, lead product launches, and foster adoption across diverse customer segments.

• Strong customer focus and analytical skills, with experience integrating research, market insights, and performance metrics to inform strategy and influence product decisions.

• Exceptional written and verbal communication abilities, capable of crafting compelling narratives for executive, technical, sales, and customer audiences.

• Established skills in cross-functional leadership and stakeholder management, with the capacity to influence and achieve results across Product, Engineering, Sales, and Marketing teams.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible work hours and remote work options.

• Opportunities for professional development and continued education.

• A collaborative and inclusive work environment.