Product Marketing Manager – Messaging, Commercialization

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a unified source of truth for positioning, launch messaging, and sales enablement across all initiatives.

• Conduct interviews with potential buyers and existing clients, transforming insights into personas that reflect their needs, purchasing processes, and common objections.

• Convert clinical outcomes and product features into compelling value propositions for live sales opportunities.

• Collaborate with the Product team on launches, including defining customer value and go-to-market strategies.

• Develop pitch decks, case studies, one-pagers, battlecards, talk tracks, FAQs, RFI/RFP responses, and scripts for demos and videos.

• Partner with Marketing and Design to produce effective sales and marketing content.

• Monitor the effectiveness of messaging in sales conversations and deal outcomes, making improvements as necessary.

• Conduct regular check-ins with Sales, Health Economics, and Customer Success teams to ensure messaging remains up-to-date.

• Maintain a cohesive Twin narrative throughout the portfolio, company-wide meetings, and significant partner presentations.

• Report to the Director of Product Marketing and be a part of the Product team.

• Carry out additional responsibilities as assigned.

⛳️ Requirements

• Minimum of 5 years of experience in product marketing, preferably within a health tech or B2B SaaS company that offers multiple products or segments.

• Ability to create personas based on genuine buyer interviews rather than solely demographic data.

• Experience developing a messaging framework applicable across multiple products.

• Proven track record of writing sales and marketing content that sales representatives effectively utilize in deals.

• Exceptional writing skills, ranging from creating executive narratives to crafting talk tracks ready for representatives.

• Proficiency with AI tools, coupled with the discernment to critically evaluate their outputs and ensure the accuracy of your work.

• Demonstrated ability to collaborate with Product, Sales, Marketing, Health Economics, and Customer Success teams without direct authority.

• High standard for accuracy in all work produced.

• Background in healthcare or employer benefits is strongly preferred.

• Experience in cardio-metabolic, digital health, or health plan/employer benefits is a plus.

• Familiarity with RFI/RFP response processes is preferred.

• Experience in scripting or storyboarding for video or demo content is a plus.

• Must be authorized to work for any employer in the U.S.

• The employer is unable to sponsor or assume sponsorship of an employment visa.

🏝️ Benefits

• Opportunity for equity participation.

• Unlimited vacation with manager approval.

• 16 weeks of fully paid parental leave for delivering parents.

• 8 weeks of fully paid parental leave for non-delivering parents.

• Comprehensive employer-sponsored healthcare, dental, and vision coverage for you.

• 80% coverage for your family.

• Options for Health Savings Accounts and Flexible Spending Accounts.

• 401k retirement savings plan.

• Remote and flexible work environment.

• Competitive compensation package.