Product Marketing Manager – Life Sciences Analytics, Real-World Data

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive Market Growth

• Expand MarketScan’s presence within the Life Sciences sector by effectively positioning and differentiating our data and analytics offerings.

• Collaborate with commercial teams to enhance awareness, engagement, pipeline growth, and customer adoption.

• Own Market Positioning & Messaging

• Define and refine MarketScan's positioning, messaging, and value propositions across key buyer segments in Life Sciences.

• Transform intricate healthcare analytics and data capabilities into persuasive narratives that resonate with commercial, clinical, research, and business stakeholders.

• Provide Market Intelligence

• Keep track of the Life Sciences landscape and adjacent markets.

• Collect actionable insights on market trends, competitor activities, customer requirements, and regulatory changes to guide our product and marketing strategies.

• Lead Competitive Intelligence & Win/Loss Analysis

• Establish and sustain competitive intelligence programs that focus on market trends, competitors, positioning, and differentiation.

• Perform win/loss analysis to grasp buying criteria, competitive threats, customer decision-making, and opportunities to enhance sales effectiveness.

• Define Segmentation & Buyer Personas

• Develop and maintain detailed, actionable buyer personas across Life Sciences and research-oriented audiences.

• Segment the market to pinpoint high-value targets and customize our approach to address their unique challenges and objectives.

• Drive Go-to-Market Excellence

• Collaborate with Product Management to formulate go-to-market strategies and launch plans for new MarketScan products, capabilities, enhancements, and innovations.

• Coordinate cross-functional initiatives and assess adoption and business impact.

• Enable Sales Success

• Act as a strategic partner to Sales and GTM teams.

• Create messaging frameworks, competitive battlecards, presentations, sales enablement materials, and customer-facing content that enhance sales effectiveness, reduce sales cycles, and boost win rates.

• Improve Product Adoption

• Accelerate the adoption of new features and existing products among current Life Sciences clients through targeted lifecycle marketing, customer communications, and value-driven messaging.

• Deliver Life Sciences Market Insights

• Represent the voice of the market and customer, assisting internal stakeholders in understanding buyer needs, industry dynamics, and emerging opportunities within healthcare analytics and real-world data.

⛳️ Requirements

• 8+ years of B2B product marketing experience, preferably in healthcare analytics, healthcare data, Life Sciences technology, SaaS, or Real-World Data solutions.

• Demonstrated success in driving product positioning, go-to-market strategy, competitive differentiation, sales enablement, and revenue growth.

• Experience collaborating closely with Product Management, Sales, Customer Success, and Marketing teams to achieve business results.

• Profound understanding of the entire marketing and sales funnel – you know how to work across product management, sales, and marketing functions to generate demand, nurture effectively, and drive revenue outcomes.

• Capability to analyze ambiguous market signals, customer insights, competitive dynamics, and qualitative data requiring the evaluation of intangibles.

• Ability to provide thought leadership on market trends, buyer needs, and competitive strategy, and contribute to larger company-wide initiatives.

• Outstanding written and verbal communication skills, with a knack for simplifying complex concepts.

• Strong executive presence with the ability to influence cross-functional stakeholders, facilitate strategic discussions, and represent Truven both internally and externally.

• Strong analytical skills to interpret market data and convert it into actionable business strategies.

• A “figure-it-out” mindset: you move swiftly, proactively tackle problems, and foster positive momentum, particularly when priorities shift.

🏝️ Benefits

• Remote first / work from home culture

• Flexible vacation to help you rest, recharge, and connect with loved ones

• Paid leave benefits

• Health, dental, and vision insurance

• 401k retirement savings plan

• Infertility benefits

• Tuition reimbursement, life insurance, EAP – and more!