Product Marketing Manager – Intelligence

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the positioning, messaging, and market narrative for Momentum and Insights.

• Convert product and engineering updates into market-oriented narratives for CAOs, VPs of Advancement, and gift officers.

• Take ownership of the S2 pipeline goal in collaboration with Demand and address any pipeline deficiencies.

• Create campaign audiences, messaging, and briefs in collaboration with the Demand team.

• Collaborate with Sales on competitive positioning, handling objections, proof points, and pricing narratives.

• Lead the go-to-market strategies for major Momentum and Insights launches.

• Define the target audience, messaging, channel strategy, and Sales communication for launches.

• Monitor market trends and competitive insights to enhance campaigns and sales dialogues.

• Work with other product-line PMMs to ensure consistent positioning across Virtuous.

• Directly engage with prospects, customers, analysts, and executive stakeholders.

• Utilize AI tools for research, content creation, and campaign development.

⛳️ Requirements

• Over 5 years of experience in product marketing, field marketing, or a combined GTM role within a B2B SaaS environment.

• Proven accountability for pipeline or bookings.

• Experience managing go-to-market strategies from inception to completion, encompassing positioning, messaging, campaign strategies, and sales enablement.

• Comfort in partnering with channel execution teams such as paid, SDR, field, email, and direct mail without managing those channels directly.

• A successful track record of presenting to prospects, customers, or analysts.

• Excellent written and verbal communication skills.

• Capability to brief sales teams and interact with executive leadership.

• Proficiency in AI tools for daily research, positioning, and content workflows.

• Ability to navigate ambiguity and work effectively within a small team.

• Preferred: experience in nonprofit technology, higher education, or relational verticals; marketing a multi-product platform; or establishing a PMM function from the ground up.

🏝️ Benefits

• Competitive salary based on Carta data.

• Employee recognition program through Bonusly (celebrating birthdays, anniversaries, achievements, etc.).

• 401(k) retirement plan with company matching — 50% match up to 6% of compensation after 90 days.

• Unlimited Paid Time Off (PTO).

• Paid volunteer days and company holidays.

• Employer-sponsored healthcare benefits, including medical, dental, and vision coverage.

• Healthcare plans available for dependents.

• Options for Health Savings Account (HSA) and Flexible Spending Account (FSA).

• 12 weeks of primary parental leave at full pay.

• 4 weeks of secondary parental leave at full pay.

• Adoption leave.

• Company outings and events.