Product Marketing Manager II – GTM Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the planning and execution for horizontal go-to-market operations.

• Create and uphold standardized launch playbooks and intake workflows.

• Develop and implement go-to-market strategies for partner and buyer GTM Strategists.

• Perform TAM, SAM, and SOM research for partner and buyer solutions.

• Collect competitive intelligence within the partner and buyer landscapes.

• Transform research findings into actionable summaries for GTM Strategists and leadership.

• Act as the primary execution resource for Buyer and Partner GTM Strategists.

• Convert strategic priorities into organized and executed work.

• Ensure alignment across Sales, Enablement, Onboarding, Operations, and Partner teams.

• Engage in planning sessions and field meetings.

• Equip sales teams with up-to-date, accessible, and field-tested tools, training, and materials.

• Revise enablement assets based on feedback from weekly meetings, field calls, and partner onboarding sessions.

• Oversee reporting and data analysis across partner and buyer GTM workstreams.

• Develop and maintain KPI dashboards to track content adoption, launch performance, win rates, and enablement usage.

• Highlight trends and insights to guide PMM recommendations and strategic modifications.

⛳️ Requirements

• Bachelor’s degree in business, marketing, or a related discipline.

• 3+ years of experience in product marketing or partner and channel marketing.

• Experience preferably in the Fintech, SaaS, or a high-growth technology setting.

• Familiarity with AP automation or financial software is advantageous.

• Proficient in conducting TAM, SAM, and SOM research.

• Capable of synthesizing competitive intelligence and translating data and market insights into actionable recommendations.

• Strong storytelling and communication abilities.

• Skilled in simplifying complex topics and customizing messaging for diverse B2B audiences.

• Proven capacity to produce clear and concise written deliverables, including enablement content and research summaries.

• Demonstrated ability to plan, lead, and execute multifaceted projects independently.

• Ability to build, manage, and scale programs and processes across multiple concurrent workstreams.

• Excellent attention to detail and commitment to quality delivery.

• Strong collaboration skills across various functions.

🏝️ Benefits

• 18 days of paid time off (PTO).

• 11 holidays (8 company-recognized and 3 floating holidays).

• 16 hours per year of paid Volunteer Time Off (VTO).

• Competitive healthcare options.

• High Deductible Health Plan option with $0 monthly premium for teammate-only coverage.

• 100% AvidXchange-paid dental base plan coverage.

• 100% AvidXchange-paid life insurance.

• 100% AvidXchange-paid long-term disability.

• 100% AvidXchange-paid short-term disability.

• Employee Assistance Program offering counseling services, legal and financial consultations, and health advocacy.

• Onsite Health Clinic with Atrium Health for teammates and eligible dependents.

• 401(k) match: 100% match on the first 3% of salary, plus 50% match on the next 2%.

• 8 weeks of parental leave, fully paid by AvidXchange.

• Discounts on pet, home, and auto insurance.

• WeeCare childcare service.

• Perks at Work discount program.

• Onsite gym fitness center, yoga studio, and basketball court.

• Tuition reimbursement up to the federal maximum of $5,250.

• Flexible hybrid workplace options.

• Complimentary parking.

• Work/life balance and development programs.

• Competitive benefits package.