Product Marketing Manager, Golf

This is a fully remote position, open to applicants in Canada.

📋 Description

• Co-manage the positioning and messaging for Lightspeed Golf, encompassing value propositions for both operators and golfers.

• Spearhead go-to-market strategies and their execution for launches, feature upgrades, migrations, and significant announcements.

• Develop launch strategies that integrate product direction with campaigns, sales training, customer communications, and post-launch engagement.

• Collaborate with the Product team to pinpoint customer challenges, enhance the golf operator experience, and guide product priorities.

• Create programs for customer adoption, activation, cross-selling, and expansion.

• Promote payment integration and the adoption of revenue-generating products and services.

• Establish feedback mechanisms with Sales, Support, Customer Success, and Partnerships.

• Perform market, customer, and competitive analysis.

• Develop and sustain insights into Golf Ideal Customer Profile, personas, segmentation, and customer journey.

• Track competitors and convert insights into positioning, sales direction, and strategic recommendations.

• Design pitch presentations, battlecards, one-pagers, demo resources, launch kits, training, and additional sales materials.

• Collaborate on initiatives and content that foster awareness, demand, education, and advocacy.

• Serve as a subject matter expert in products and the industry.

• Assess and convey the impact of launches and programs across adoption, pipeline, conversion, attach rate, MRR, retention, and customer lifetime value.

• Establish and refine repeatable product marketing processes for the Golf sector.

⛳️ Requirements

• 2–4 years of experience in product marketing, growth marketing, lifecycle marketing, or a similar go-to-market position, preferably in B2B or B2B2C SaaS.

• Proven experience in developing positioning, messaging, launch strategies, sales enablement, and customer marketing initiatives.

• Strong project management capabilities and the autonomy to lead projects from strategy to execution.

• Ability to distill qualitative and quantitative data into actionable recommendations.

• Experience collaborating across functions with teams in Product, Sales, Marketing, Support, Customer Success, or Partnerships.

• Exceptional written, verbal, and presentation skills.

• Capacity to translate technical features into clear customer advantages.

• Comfortable dealing with ambiguity, prioritizing conflicting requests, and creating structure in evolving processes.

• Proactive, analytical, and collaborative work style.

• A keen interest in customer needs and a growth-oriented mindset.

• Background in golf, sports, hospitality, retail, fintech, or B2B SaaS is beneficial.

• Familiarity with golf course operator business operations is a plus.

• Experience marketing products to both business operators and end consumers is advantageous.

• Background in product adoption, customer marketing, expansion, or retention programs is a benefit.

• Enthusiasm or passion for golf, sports, or technology is advantageous.

• Experience with account-based marketing, trade shows, industry associations, or partner marketing is a plus.

• An MBA or Product Marketing Alliance certification is an advantage.

🏝️ Benefits

• Significant autonomy.

• Flexible workplace culture.

• Option for fully remote work.

• Participation in the Lightspeed equity scheme.

• Flexible paid time off policy.

• Comprehensive healthcare benefits.

• Annual health and wellness benefit of $500.

• Access to an online mental health platform and counseling & coaching services.

• Paid leave and support for new parents.

• LinkedIn Learning license.

• Volunteer day.

• Ongoing learning opportunities.

• Global mobility options.

• Medical, dental, wellness, life, and disability insurance.

• RRSP plan with matching contributions.

• Paid parental leave top-up.