Product Marketing Manager, Enterprise Marketing

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of the go-to-market strategy and execution at the pod level for new features and enhancements.

• Define and refine the positioning and messaging for our administrative financial workflows.

• Keep an up-to-date view of competitive intelligence and differentiation.

• Support product-led growth initiatives in collaboration with Product and Lifecycle Marketing.

• Collaborate with Product and Design teams to influence the prioritization of the roadmap.

• Equip customer-facing teams with comprehensive playbooks and training.

• Assess and report on the impact of campaigns and product-led growth initiatives.

• Serve as the voice of the customer by analyzing insights to communicate enterprise needs to stakeholders.

⛳️ Requirements

• Over 5 years of experience in B2B product marketing, including the development and scaling of repeatable go-to-market processes for complex product and feature launches.

• A proven history of crafting positioning and go-to-market strategies for corporate and enterprise audiences.

• Experience in transforming administrative and workflow capabilities into sales-ready solutions.

• Demonstrated experience managing go-to-market strategies for a product, from positioning to adoption and continuous optimization.

• Practical experience in creating sales enablement materials.

• Familiarity with product-led growth initiatives alongside traditional sales-led approaches.

• Strong ability to collaborate cross-functionally with Marketing, Sales, Customer Success, Demand Generation, and Product teams.

• A blend of creative storytelling and analytical thinking, with a proactive problem-solving mindset.

🏝️ Benefits

• Competitive salary in the market.

• Stock options with potential for significant value.

• 12 paid holidays.

• Flexible paid time off (PTO).

• 401K plan with ezCater matching.

• Health, dental, and flexible spending account (FSA) benefits.

• Long-term disability insurance.

• Resources for mental health and family planning.

• Hybrid work options from our vibrant Boston office or from home, or a combination of both.

• Employee meal program and additional perks available when working in the office.