Product Marketing Manager – Enablement

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the execution of TeachTown's market strategy and enhance value generation.

• Develop enablement tools and product insights that guide Everway’s product strategy.

• Design tools, training, and experiences that empower internal teams and customers to comprehend and effectively engage with Everway solutions.

• Provide customer-facing teams with product knowledge, training, tools, and resources necessary to convey product value, perform discovery, and present product demonstrations.

• Produce captivating product content and resources that assist customers in understanding solutions, starting successfully, and realizing value.

• Take ownership of creating engaging product videos that showcase product capabilities, workflows, and value; establish a consistent style, format, and tone.

• Develop concise product training videos and learning experiences tailored for sales teams.

• Construct and oversee product demo certification programs.

• Collaborate with product owners to create and maintain product pitch slides.

• Keep the Sales Playbook updated with current, consistent solution guidance.

• Work alongside Product and Sales Leadership on onboarding and product training for new customer-facing team members.

• Generate getting-started guides for educators and administrators.

• Design and manage product pilot programs, including resources, expectations, enablement, feedback, and success measurement.

• Ensure the accuracy, discoverability, consistency, messaging, and brand standards of enablement content.

• Report to the Director of Product Marketing and collaborate with Product, Marketing, Sales, Customer Success, Professional Learning, and other go-to-market teams.

⛳️ Requirements

• Over 5 years of experience in EdTech, with an in-depth understanding of K–12 education, district environments, and the requirements of educators and school leaders.

• At least 3 years of experience working with special education solutions, programs, or teams, with insights into the specific needs of special education educators, administrators, and students.

• More than 4 years of experience in sales enablement, product enablement, or a related field, creating training and resources that assist customer-facing teams in building product knowledge and confidence.

• Over 5 years of experience in producing product and training videos, including concept development, scripting, storyboarding, screen recordings, voiceovers, and finalized content.

• Proven track record in developing and delivering product training, demo talk tracks, discovery questions, and demo certification programs for sales and other customer-facing teams.

• Experience in creating and maintaining sales playbooks, product pitch decks, getting started guides, onboarding materials, and additional product enablement resources.

• Strong capability to translate complex product features into clear, concise, and engaging narratives for both internal and external audiences.

• Experience in cross-functional collaboration with Product, Product Marketing, Sales, Customer Success, Professional Learning, and other go-to-market teams.

• Excellent presentation and facilitation skills, with the ability to lead engaging live and recorded training sessions.

• Outstanding written and verbal communication skills, with meticulous attention to message consistency, quality, and brand voice across all content and training.

• Strong project management abilities, capable of overseeing multiple content, training, and enablement initiatives from conception to delivery.

• Comfortable with rapidly learning new products and becoming a product expert who can effectively teach others how to understand, position, and demonstrate them.

• Experience in collecting feedback and utilizing engagement, adoption, training, or pilot data to continually enhance enablement programs and resources.

• Applicants are required to submit three public, PII-free video samples: a product overview video, a tutorial video, and a product promotional video.

• Must be authorized to work in the United States.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off and flexible working arrangements.

• Opportunities for professional development and career advancement.

• Collaborative and inclusive work environment.