Product Marketing Manager, Customer Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the customer engagement aspect of product launches for existing clients, which includes crafting release communications, creating what's-new content, and facilitating Customer Success enablement.

• Establish and implement product release tiers aimed at enhancing feature adoption and driving business impact.

• Develop adoption initiatives for newly launched and underutilized features through webinars, training materials for advisors, email campaigns, and plays led by Customer Success.

• Collaborate with Product and Customer Success teams to set adoption goals for significant releases and provide progress reports.

• Assist with the direct-to-advisor 30-day trial by delivering onboarding messages, nurturing content, and conducting conversion experiments.

• Create customer story narratives that highlight the impact of Conquest's headless engine on advisor workflows.

• Equip account teams with the necessary tools to promote expansion including business cases, value-realization stories, upgrade guides, objection handling strategies, and customer proof points.

• Identify and map buying networks within customer organizations and develop programs to engage relevant stakeholders.

• Support ongoing expansion deals with tailored assets, ROI assistance, and objection coaching.

• Collaborate with the Demand Generation team on account-based initiatives targeting existing customers.

• Analyze obstacles to adoption, successes and failures in expansion, and customer purchasing behaviors.

• Create reports on adoption and expansion utilizing insights from product analytics, RevOps, and Marketing Operations.

• Provide customer insights to the Director of Product Marketing for purposes of positioning, roadmap development, and packaging.

• Leverage AI tools to analyze customer calls, identify usage trends, test messaging, and expedite content production.

⛳️ Requirements

• 4–6 years of experience in product marketing, customer marketing, or sales enablement within a B2B SaaS environment that emphasizes enterprise and sales-led approaches.

• Proven track record of promoting feature adoption across an established client base, supported by relevant metrics.

• Direct experience collaborating with account managers and customer success managers on active deals and client discussions.

• Experience in developing a customer growth program, playbook, or process from the ground up.

• Strong analytical abilities and proficiency with Salesforce reporting and usage analytics.

• Excellent writing skills, with the capability to transform complex functionalities into compelling content that influences customer behavior.

• Utilizes AI to increase efficiency while critically assessing its output.

• Familiarity with Product-Led Growth (PLG), self-service models, or trial-based conversions is advantageous.

• Experience in the fintech, wealthtech, or other regulated sectors is a plus.

🏝️ Benefits

• Hands-on coaching and a clear path for career advancement.

• Competitive salary.

• Comprehensive benefits package.

• Supportive and inclusive work environment.

• Accessibility assistance throughout the recruitment process.