Product Marketing Manager

This is a fully remote position, open to applicants in Kentucky.

📋 Description

• Oversee continuous internal and external research to affirm and enhance product-market fit for Zipliens' lien resolution service lines.

• Collect structured feedback from Sales, Customer Success, Lien Resolution Operations, and legal firm stakeholders to pinpoint unmet needs, challenges, and potential growth avenues.

• Keep track of trends and regulations in personal injury law, lien resolution, and legal technology that influence product and market strategies.

• Develop a consistent voice-of-customer and voice-of-market research methodology.

• Design and implement a formal win-loss program, incorporating structured interviews with both won and lost prospects.

• Consolidate findings into actionable insights regarding positioning, pricing, competitive gaps, and methods for handling objections.

• Transform win-loss insights into updated communication strategies, battlecards, and training materials.

• Communicate win-loss trends to Marketing, Sales, Product, and executive leadership.

• Take charge of research and recommendations related to pricing and packaging strategies.

• Collaborate with Finance leadership to develop and stress-test pricing models, utilizing cost-to-serve, margin, and competitive benchmarks.

• Suggest packaging structures tailored to client segments and law firm sizes.

• Set a schedule for regular updates to pricing and packaging.

• Identify and assess strategic partners, including integrated technology vendors serving personal injury law firms.

• Construct business cases and prioritization frameworks for potential partnership opportunities.

• Present partnership proposals and assist in go-to-market strategies.

• Aid in maintaining ongoing partner relationships and co-marketing initiatives.

• Lead go-to-market planning and execution for new products, features, and service launches.

• Develop launch plans, messaging, positioning, and training materials for each P1 release.

• Collaborate with Product, Sales, Customer Success, and Lien Resolution Operations to ensure internal readiness.

• Manage a GTM release calendar and carry out post-launch evaluations.

• Report directly to the Chief Customer Officer during the establishment of the Marketing function.

• Work closely with Marketing, Sales, Product, Customer Success, Lien Resolution Operations, and Finance leadership.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, or a related discipline (or equivalent practical experience).

• At least 5 years of experience in product marketing, preferably in B2B SaaS, tech-enabled services, or legal/legal services.

• Proven experience managing a win-loss program and translating its findings into actionable steps.

• Experience in creating or contributing to pricing and packaging strategies, ideally in collaboration with Finance.

• Comfortable assessing and structuring strategic or vendor partnerships.

• A solid history of managing go-to-market launches from planning to cross-functional execution.

• Strong quantitative and qualitative research abilities; proficient in building and interpreting pricing models.

• Exceptional written and verbal communication skills, capable of converting research into clear recommendations for diverse audiences, from operations teams to executive leadership.

• Ability to work independently as the first dedicated PMM hire, establishing processes and frameworks with minimal existing structure, and nurturing cross-functional relationships based on trust to effectively challenge the status quo and drive change.

• Experience in the legal, legal services, insurance, or personal injury sectors is advantageous.

🏝️ Benefits

• Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA.

• Company-Paid Life Insurance and Short-Term Disability.

• 401(k) Plan with Company Match.

• Paid Time Off (Vacation, Sick Leave, and Select Holidays).

• Parental Leave.

• Discretionary bonus opportunity.