Product Marketing Manager

This is a fully remote position, open to applicants in Arizona, +22 more states.

📋 Description

• Take ownership of the go-to-market strategy for Yourgi Connect

• Identify and refine the ideal customer profile for independent boarders, dog walkers, house sitters, and daycares

• Develop positioning and messaging to counter inertia and traditional phone/text bookings

• Lead the go-to-market and launch strategy for the "first 100 businesses free for 6 months" initiative

• Convert product features into compelling value propositions that emphasize revenue growth, time savings, and off-hours bookings

• Assure non-technical or skeptical business owners that Connect complements rather than disrupts their existing practices

• Collaborate with the Product team to provide roadmap insights based on feedback from potential and early users

• Create landing page content, sales materials, case studies, demo scripts, and campaign messaging

• Establish and monitor metrics for provider sign-ups, activation rates, booking volumes, and pipeline contributions

• Serve as the internal advocate for Connect customers

• Work closely with Product, engineering, GTM/Revenue, and SDR teams

⛳️ Requirements

• Must have authorization to work in the US

• No visa sponsorship available

• Over 5 years of prior experience as a product marketing manager for software targeted at local/SMB service businesses

• Experience in pet services software is highly beneficial

• Proven history of transitioning a product from "built" to "launched and generating pipeline"

• Ideal candidates will have experience with new product lines or 0-to-1 projects

• Experience in category creation contexts is preferred

• Ability to build ideal customer profiles and positioning from the ground up

• Strong cross-functional collaboration skills with Product, GTM/Revenue, and SDR teams

• Excellent and versatile writing skills tailored for pet parents and independent pet service business owners

• Willingness to engage with prospective Connect customers to understand their workflows

• Experience marketing to small business owners who are not digitally native is a plus

• Familiarity with local SEO, Google Business Profile, or similar tools is advantageous

• Experience launching a freemium or limited-time free-tier offer is a valuable asset

• Experience in building sales enablement resources alongside an SDR or outbound team is a nice-to-have

🏝️ Benefits

• Bonus opportunities

• Commitment to equal employment opportunities

• Reasonable accommodations available for applicants with disabilities