Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of product marketing for all of Wiser's offerings, which includes managing positioning, messaging, product launches, and competitive analysis.

• Develop Wiser's product-led growth strategy, evolving from initial experiments to a comprehensive trial program.

• Analyze the customer journey across three key products and pinpoint opportunities for self-service experiences.

• Manage the entire PLG funnel and provide weekly reports on signups, activation rates, trial-to-paid conversions, and trial-generated pipeline.

• Design onboarding emails and in-app prompts to enhance user activation and adoption.

• Establish criteria for product-qualified leads, set up alerts, and deliver hot trials to Sales with pertinent context.

• Keep sales enablement resources updated, including battlecards, talk tracks, and demo narratives.

• Collaborate with the demand generation team on strategies and messaging for paid, web, and social campaigns.

• Conduct experiments across web pages, emails, trial durations, and promotional offers.

• Organize Wiser's trial representation at conferences, which includes booth demonstrations and follow-up activities.

• Provide usage statistics, win/loss analysis, and user feedback to the Product team to influence the product roadmap.

⛳️ Requirements

• A minimum of 5 years of product marketing experience, preferably in B2B SaaS, with responsibilities including positioning, messaging, and go-to-market strategy.

• Demonstrated ability to develop or expand a product-led growth (PLG) approach, which encompasses trial programs and self-service funnels.

• Proven history of managing funnel metrics comprehensively and reporting outcomes to leadership.

• Experience in crafting onboarding communications and in-app messages that promote user activation.

• Background in collaborating with Sales for enablement efforts, including creating battlecards, talk tracks, demo content, and lead qualification standards.

• Experience working with demand generation teams on campaign strategies and messaging.

• Proficient with tools such as HubSpot, Mixpanel, and Zapier.

• Strong analytical capabilities with the ability to design, execute, and analyze experiments.

• Exceptional written and verbal communication skills.

• Capability to independently manage projects and advance them without close supervision.

• Experience in planning or assisting with event and conference representation is advantageous.

• A Bachelor's degree is mandatory.

🏝️ Benefits

• Performance-based discretionary bonuses.

• Variable pay plans may be available for certain positions.

• Opportunities for remote work.

• Reasonable accommodations provided during the application process.