Product Marketing Manager

This is a fully remote position, open to applicants in Ecuador.

📋 Description

• Take ownership of the comprehensive marketing strategy and implementation for each product feature.

• Coordinate feature launch strategies with commercial teams.

• Develop channel strategies with owners of website, social media, paid advertising, and lifecycle marketing.

• Create and configure emails, in-product notifications, and Loom-style demonstration videos.

• Refresh product tours, onboarding emails, and the Onboarding Center for new releases.

• Manage the monthly product newsletter.

• Collaborate on product content for significant events such as the annual spring release, Travel Innovation Summit, and Operator Innovation Day.

• Monitor feature adoption post-launch, identify stalled features, and devise solutions.

• Collaborate on the annual product webinar schedule and conduct live product webinars.

• Engage presenters including product managers, designers, engineers, and account managers.

• Execute promotional campaigns for existing features that require an adoption boost.

• Translate content into Spanish when necessary.

• Work together with product managers, marketing channel leaders, account managers, and customer support representatives.

⛳️ Requirements

• Over 7 years of communication-focused professional experience, with a minimum of 3 years in B2B product marketing within a technology company.

• Proficient in business-level English.

• Exceptional storytelling abilities both in writing and on camera.

• Proven success in B2B email and in-product campaigns, particularly targeted initiatives.

• Utilizes AI tools to enhance efficiency and reliability while maintaining the quality of delivered work.

• Comfortable analyzing data and generating independent insights.

• Proficient in business-level Spanish, with a strong understanding of Latin American travel business culture (preferred).

• Familiarity with CRM tools and customer engagement platforms like Customer.io (preferred).

• Experience with SQL, advanced Excel/Google Sheets, and other analytical tools (preferred).

• Skills in video and audio editing (preferred).

• Full legal authorization to work in a LATAM country via citizenship or residency.

• No visa sponsorship or relocation support will be provided.

• A 3–5 minute video introduction must be submitted as part of the application process.

🏝️ Benefits

• Unlimited paid time off under the “Time to Recharge” policy.

• Amsterdam Program: travel to the Amsterdam headquarters for 2–4 weeks annually, staying in WeTravel accommodations.

• Work From Anywhere benefit: up to four weeks each calendar year from an approved location.

• Comprehensive paid family leave.

• Three paid volunteer days each year.

• Two-week cross-functional onboarding program.

• Access to cutting-edge equipment and tools.

• An international team that loves travel and is passionate about adventure and innovation.