Product Marketing Manager

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Take ownership of the comprehensive marketing strategy and implementation for each product feature.

• Synchronize launch strategies with the commercial teams.

• Develop channel strategies across the website, social media, paid advertising, and lifecycle channels.

• Create and configure emails, in-product messages, and Loom-style demonstration videos.

• Revise onboarding resources, including product tours, emails, and the Onboarding Center.

• Manage the monthly product newsletter.

• Collaborate on product content for significant events like the annual spring release, Travel Innovation Summit, and Operator Innovation Day.

• Track feature adoption post-launch, identify features that are lagging, and propose solutions.

• Work together on the yearly product webinar schedule and facilitate live product webinars.

• Involve product managers, designers, engineers, and account managers in webinar presentations.

• Execute promotional campaigns for existing features that require an increase in adoption.

• Translate content into Spanish when necessary.

⛳️ Requirements

• Over 7 years of communication-focused professional experience, with at least 3 years in B2B product marketing within a tech company.

• Proficiency in business English.

• Exceptional storytelling abilities in both written and video formats.

• Proven success in B2B email and in-product campaigns, ideally with a focus on targeted marketing.

• Utilizes AI tools to enhance efficiency and reliability while maintaining quality.

• Comfortable analyzing data and uncovering independent insights.

• Proficient in business Spanish with a strong understanding of Latin American travel industry culture preferred.

• Familiarity with CRM tools and customer engagement platforms like Customer.io preferred.

• Experience with SQL, advanced Excel/Google Sheets, and other analytical tools preferred.

• Skills in video and audio editing are preferred.

• Must possess full legal authorization to work in a LATAM country through citizenship or residency.

• Visa sponsorship and relocation assistance are not offered.

• A 3–5 minute video introduction must be submitted as part of the application process.

🏝️ Benefits

• Unlimited paid time off via the “Time to Recharge” policy.

• Amsterdam Program: visit the Amsterdam headquarters for 2–4 weeks each year, with accommodation in WeTravel apartments.

• Work From Anywhere benefit: up to four weeks per calendar year from another approved location.

• Comprehensive paid family leave.

• Three paid volunteer days annually.

• Two-week cross-functional onboarding program.

• State-of-the-art equipment and tools.

• An international team environment that celebrates travel.