Product Marketing Manager

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take full responsibility for the comprehensive marketing strategy and implementation for each product feature.

• Coordinate launch initiatives with commercial teams.

• Develop channel strategies across the website, social media, paid advertising, and lifecycle channels.

• Create and implement emails, in-product messages, and Loom-style demonstration videos.

• Revise onboarding materials, including product tours, emails, and the Onboarding Center.

• Manage the monthly product newsletter.

• Collaborate on product content for key events, such as the annual spring release, Travel Innovation Summit, and Operator Innovation Day.

• Monitor feature adoption post-launch, identify features that are underperforming, and determine corrective measures.

• Host live product webinars and organize presenters.

• Execute promotional campaigns for existing features.

• Translate content into Spanish when necessary.

• Work alongside product managers, marketing channel leads, account managers, customer support staff, designers, engineers, and commercial teams.

⛳️ Requirements

• A minimum of 7 years of experience in communication-focused roles.

• At least 3 years of experience in B2B product marketing within a technology firm.

• Proficient in business English.

• Exceptional storytelling abilities both in writing and on camera.

• Proven success in B2B email and in-product marketing campaigns.

• Utilizes AI tools to enhance efficiency and maintain high quality.

• Comfortable with data analysis and extracting insights.

• Proficiency in business Spanish and a strong understanding of the Latin American travel industry culture (preferred).

• Familiarity with CRM and customer engagement platforms, such as Customer.io (preferred).

• Experience with SQL, advanced Excel/Google Sheets, and other analytics tools (preferred).

• Skills in video and audio editing (preferred).

• Must possess full legal authorization to work in a LATAM country through citizenship or residency.

• Visa sponsorship or relocation support is not available.

• A 3–5 minute video introduction is required as part of the application process.

🏝️ Benefits

• Unlimited paid time off under the “Time to Recharge” policy.

• Amsterdam Program: an opportunity to visit the Amsterdam headquarters for 2–4 weeks each year, with accommodation in WeTravel apartments.

• Work From Anywhere benefit: up to four weeks per calendar year from another authorized location.

• Comprehensive paid family leave.

• Three paid volunteer days annually.

• A two-week cross-functional onboarding program.

• Access to cutting-edge equipment and tools.

• Join an international, travel-loving team passionate about adventure and innovation.

• Monthly payments in USD under a B2B contractor agreement.