Product Marketing Manager

This is a fully remote position, open to applicants in Chile.

📋 Description

• Take ownership of the complete marketing strategy and execution for each product feature.

• Coordinate launch strategies with commercial teams.

• Develop channel plans in collaboration with website, social media, paid advertising, and lifecycle marketing teams.

• Design and implement emails, in-product notifications, and Loom-style demonstration videos.

• Revise onboarding materials, which include product tours, emails, and resources in the Onboarding Center.

• Manage the monthly product newsletter.

• Collaborate on product-related content for significant events such as the annual spring release, Travel Innovation Summit, and Operator Innovation Day.

• Track feature adoption post-launch, identify any stalled features, and propose solutions.

• Conduct live product webinars and organize presenters.

• Execute promotional campaigns to enhance the adoption of existing features.

• Translate content into Spanish when necessary.

⛳️ Requirements

• Over 7 years of professional experience focused on communication.

• Minimum of 3 years in B2B product marketing within a technology company.

• Proficient in business English.

• Exceptional storytelling abilities in both writing and video presentations.

• Proven success in executing B2B email and in-product campaigns.

• Utilizes AI tools to enhance efficiency and maintain quality.

• Comfortable with data analysis and deriving insights.

• Proficient in business Spanish and possess a strong understanding of Latin American travel business culture (preferred).

• Familiarity with CRM and customer engagement platforms like Customer.io (preferred).

• Experience with SQL, advanced Excel/Google Sheets, and other analytical tools (preferred).

• Skills in video and audio editing (preferred).

• Must have full legal authorization to work in a LATAM country via citizenship or residency.

• No visa sponsorship or relocation support will be provided.

• A 3–5 minute video introduction is required as part of the application process.

🏝️ Benefits

• Generous "Time to Recharge" policy offering unlimited paid time off.

• Amsterdam Program: the opportunity to visit the Amsterdam headquarters for 2–4 weeks each year, with accommodation in a WeTravel apartment.

• Work From Anywhere benefit: allows up to four weeks per calendar year to work from another approved location.

• Comprehensive paid family leave.

• Three paid volunteer days annually.

• A 2-week cross-functional onboarding program.

• Access to cutting-edge equipment and tools.

• Join an international team that loves travel and is passionate about adventure and innovation.