Product Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take ownership of the comprehensive marketing strategy and implementation for each product feature.

• Coordinate launch strategies with commercial teams.

• Develop channel strategies in collaboration with website, social media, paid, and lifecycle marketing teams.

• Create and establish emails, in-product communications, and Loom-style demonstration videos.

• Revise product tours, onboarding emails, and the Onboarding Center.

• Manage the monthly product newsletter.

• Collaborate on product content for key events, including the annual spring release, Travel Innovation Summit, and Operator Innovation Day.

• Track post-launch adoption, identify features that are lagging, and determine corrective measures.

• Collaborate on the annual webinar schedule and facilitate live product webinars.

• Recruit product managers, designers, engineers, and account managers to present in webinars.

• Execute promotional campaigns for existing features that need an increase in adoption.

• Translate content into Spanish as necessary.

• Collaborate with product managers, marketing channel leaders, account managers, and customer support personnel.

• Submit a 3–5 minute introductory video as part of the application process.

• Complete a take-home launch plan and sample assets assignment.

⛳️ Requirements

• Over 7 years of experience in communication-focused roles, including a minimum of 3 years in B2B product marketing within a technology company.

• Proficient in business English.

• Outstanding storytelling abilities in both writing and on camera.

• Proven track record of successful B2B email and in-product marketing campaigns, preferably targeted ones.

• Utilizes AI tools to enhance productivity and reliability while maintaining the quality of deliverables.

• Comfortable analyzing data and generating independent insights.

• Proficient in business Spanish and possess a thorough understanding of Latin American travel business culture (preferred).

• Familiarity with CRM tools and customer engagement platforms such as Customer.io (preferred).

• Experience with SQL, advanced Excel/Google Sheets, and other analytical tools (preferred).

• Skills in video and audio editing (preferred).

• Full legal right to work in a LATAM country through citizenship or residency.

• No visa sponsorship or relocation support available.

🏝️ Benefits

• Generous "Time to Recharge" policy with unlimited paid time off.

• Amsterdam Program: travel to the Amsterdam HQ for 2–4 weeks each year, with accommodation provided in a WeTravel apartment.

• Work From Anywhere benefit: up to four weeks per calendar year from another approved location.

• Comprehensive paid family leave.

• Three paid volunteer days each year.

• Two-week cross-functional onboarding program.

• Access to cutting-edge equipment and tools.

• Join an international, travel-loving team.

• Monthly payments in USD.