Product Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the inbound and growth marketing strategy for Weave’s AI-driven healthcare solutions.

• Conduct market research in the healthcare sector via focus groups, customer interviews, and quantitative surveys.

• Convert data and behavioral insights into actionable intelligence and share findings across teams.

• Initiate and oversee discovery research in collaboration with Product Management and Marketing.

• Establish and lead a Customer Advisory Board with stakeholders from healthcare practices.

• Define and advocate for Ideal Customer Profiles (ICPs) and buyer/user personas for key verticals and audiences.

• Develop unique messaging and positioning tailored to specific verticals.

• Monitor competitors in healthcare communication and practice management.

• Create sales battlecards, proactive marketing campaigns, and product roadmap suggestions.

• Provide Sales, Customer Experience, and partner teams with enablement materials and customer proof points.

• Collaborate with the Partnerships team to co-market EHR and PMS integrations.

• Design partner-channel campaigns to foster mutual pipeline growth.

⛳️ Requirements

• 3–8 years of experience in Product Marketing within the B2B SaaS sector.

• Demonstrated success in managing a specific industry vertical or business unit.

• Extensive experience in market research and customer insights, including surveys, interviews, focus groups, analysis, and tools like Qualtrics.

• Strong familiarity with healthcare practice operations, patient journey touchpoints, and the EHR/EMR technology landscape.

• Experience in product-led funnels and data analytics platforms such as Pendo, Mixpanel, or Amplitude.

• Analytical comprehension of pipeline velocity, conversion rates, and vertical ARR.

• Background in customer marketing, cross-sell/upsell strategies, or customer migration campaigns.

• Capability to influence and collaborate with Product Managers, Growth Engineers, Sales Leaders, and external partners without formal authority.

• Familiarity with B2B SaaS, healthcare, dental, or patient communication software.

• Proficient in CRM tools, survey and interview recording tools, data analysis tools, and/or internal enablement tools.

• Successful completion of a background check is required.

🏝️ Benefits

• Work remotely from India.

• An equal opportunity and inclusive workplace.

• Disability accommodations are available.

• AI-assisted candidate experience.

• Background checks conducted in compliance with applicable laws.