Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in the development of market definitions, buyer personas, and messaging frameworks utilizing the Pragmatic Marketing methodology.

• Collect insights on customers, market trends, and competitors to aid in positioning and go-to-market initiatives.

• Collaborate with Go-to-Market and Sales Enablement teams to support product launches.

• Contribute to the development of sales tools, messaging guides, and training resources.

• Work alongside Demand Generation and Content teams to enhance campaigns and thought leadership related to product priorities.

• Partner with Product, Sales, and Marketing teams to maintain consistent and effective product narratives.

• Aid in the analysis of funnel performance, win/loss data, and competitive trends.

• Execute other tasks as assigned by the supervisor.

⛳️ Requirements

• A Bachelor’s degree in marketing, business administration, communication, or a related field is required.

• 4-7 years of experience in Product Marketing, Product Management, or similar roles.

• Proven experience working with Go-to-Market, Sales Enablement, and Demand Generation teams in B2B settings.

• Exceptional cross-functional collaboration, communication, and analytical abilities.

• Aptitude for influencing senior sales leaders and account teams.

• Preferred background in clinical trials, life sciences, healthcare technology, or complex B2B services.

• Strong organizational capabilities and attention to detail.

• Proficient analytical skills, including experience with white space analysis and account planning.

• Excellent facilitation skills.

• Pragmatic Marketing Certification is a plus.

• Willingness to travel 5%–10% as required.

🏝️ Benefits

• Comprehensive benefits package including Health, Dental, Vision, Life Disability, 401k with matching contributions, and flexible spending accounts.

• Access to Employee Assistance Programs and additional work/life resources.

• Referral bonuses and tuition reimbursement opportunities.

• Paid time off for holidays, vacation, and sick leave.

• Opportunities for career advancement through on-the-job training, certification support, and continuing education reimbursement.