Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish Waymark’s product marketing function from the ground up.

• Create and manage product positioning and messaging architecture for the AI product portfolio.

• Convert data science capabilities and clinical outcomes into business-oriented language for health plan and health system purchasers.

• Construct and uphold the technology differentiation narrative in comparison to competitors.

• Direct go-to-market strategy for product launches with defined positioning and success metrics.

• Collaborate with research and clinical teams on scientific communications, manuscripts, publications, and market-facing narratives.

• Develop and sustain sales enablement materials including pitch decks, case studies, whitepapers, and battle cards.

• Work alongside Business Development and Partner Success on enterprise opportunities.

• Utilize market feedback to continually refine the sales approach.

• Establish technology differentiation, sales enablement, AI product launches, scientific communications, and market intelligence systems within the first 12 months.

• Partner with the VP of Marketing, Business Development, Product, Research/Clinical, and Partner Success teams.

⛳️ Requirements

• Over 7 years of experience in B2B product marketing, including roles as the first or sole product marketer building the function from the ground up.

• Proven history of bringing new products to market, especially technical or data science products.

• Experience managing complex, multi-stakeholder enterprise sales cycles.

• Capability to simplify complex technical and clinical concepts into clear, persuasive business narratives.

• Proficiency in operating effectively within fast-paced, ambiguous startup environments.

• Ability to independently establish processes and infrastructure.

• Preferred background in healthcare, health plans, health systems, or value-based care organizations.

• Experience in early-stage or high-growth B2B SaaS companies is preferred.

• Background in translating clinical evidence, research, or technical capabilities into market positioning and sales narratives is preferred.

• Successful completion of a background check is required, including employment history and advanced degree verification when applicable.

🏝️ Benefits

• Stock options: opportunity to invest in the company’s growth.

• Work-from-home stipend for the initial year of home-office setup.

• Medical, vision, and dental coverage.

• Basic life insurance.

• 20 vacation days accrued throughout the year.

• 11 paid holidays.

• 16 weeks of paid leave for birthing parents after six months of employment.

• 8 weeks of bonding leave for non-birthing parents.

• 401(k) plan with company contribution, subject to a vesting schedule.

• Commuter benefits.

• Professional development stipend.