Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the primary advocate for the product through both internal and external promotion and enablement.

• Communicate the value of new and existing capabilities through effective messaging and positioning.

• Develop content for product launches, positioning, sales collateral, and demand generation initiatives.

• Write and conduct A/B testing on website content utilizing a data-driven approach.

• Manage projects related to product demo videos and create engaging video content.

• Produce solution marketing website content and simplify technical information.

• Perform customer, market, and competitive research.

• Lead market analysis, competitor studies, customer persona development, and value proposition formulation.

• Train sales and customer-facing teams on product messaging.

• Plan and direct product marketing initiatives for product launches.

• Support strategic efforts aimed at enhancing customer adoption and value derived from software and services.

• Collaborate with Product Marketing, Content Marketing, privacy professionals, and agencies to create comprehensive solution marketing content.

• Oversee company research projects to generate thought leadership content and insights.

• Write and refine scripts for brands and products.

• Assist with lead-generation activities such as webinars and trade shows.

⛳️ Requirements

• Minimum of 3 years of experience in product marketing.

• At least 3 years of experience crafting a wide array of content, including ebooks, blogs, demo videos, emails, and sales materials.

• A proactive and positive attitude towards teamwork.

• Experience in SaaS or B2B environments is advantageous.

• Familiarity with online privacy is beneficial but not mandatory.

• Proven experience in testing and optimizing content and calls to action to enhance engagement.

• Demonstrated ability to create compelling product narratives.

• Strong project management capabilities.

• Exceptional written and verbal communication skills.

• Solid understanding of strategic product marketing campaign development.

• Capacity to rapidly grasp complex technical concepts and translate them into accessible content for diverse audiences.

🏝️ Benefits

• Unlimited paid time off.

• Flexible working hours.

• Remote work environment.

• Support for industry-specific learning.

• Semi-annual awards, including a paid vacation.

• 100% remote work.

• Competitive salary.