Product Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the positioning, messaging, and value propositions for Themis products and key personas.

• Distill intricate governance, risk, and compliance capabilities into concise, distinct narratives.

• Create and uphold messaging frameworks, narratives, and competitive positioning.

• Plan and implement product and feature launches in collaboration with Sales, Customer Success, and Marketing.

• Establish launch objectives, target audiences, and communication channels, while measuring outcomes against these goals.

• Coordinate cross-functional launch readiness, schedules, and deliverables.

• Develop sales presentations, one-pagers, battlecards, demo scripts, and resources for handling objections.

• Provide Sales and Customer Success with the necessary messaging and tools throughout the customer lifecycle.

• Aid prospect evaluations with content focused on value and competitive insights.

• Generate customer-facing materials such as case studies, website content, blog entries, and campaign assets.

• Conduct customer and market research to enhance positioning and uncover new opportunities.

• Collaborate with Product teams to validate roadmap priorities and advocate for market feedback.

• Monitor the competitive and regulatory landscape, keeping the team updated.

⛳️ Requirements

• Proven experience in product marketing, content marketing, or a similar role within B2B SaaS.

• Ability to articulate complex or technical products into clear positioning and messaging.

• Experience in planning and executing product or feature launches.

• Strong writing abilities, with a portfolio showcasing customer-facing or enablement content.

• Capacity to collaborate effectively with Product, Sales, and Customer Success teams.

• Proficient in conducting customer and market research and translating insights into actionable strategies.

• Strong organizational and project management capabilities.

• Excellent written and verbal communication skills.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible working hours

• Professional development opportunities