Product Marketing Manager

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Lead local projects for the launch of new products and services for the Natro and Turhost brands.

• Collaborate with Group Product Teams to ensure strategic alignment, localization, and successful launches.

• Coordinate launches with IT, Customer Service, Legal, Sales, and Brand teams.

• Support the development of market entry strategies and implementation plans.

• Monitor and analyze product volume, revenue, profitability, and customer adoption metrics.

• Take responsibility for product KPIs throughout the product lifecycle.

• Lead local pricing initiatives and propose/implement price changes or tactical pricing strategies.

• Assess the competitive landscape, market trends, and consumer behaviors.

• Identify risks and opportunities by comparing product and pricing offerings with competitors.

• Optimize product/package configurations based on commercial performance, customer feedback, and market conditions.

• Manage portfolio development to minimize cannibalization, enhance product differentiation, and increase margins.

• Contribute to annual and quarterly commercial planning and budgeting cycles.

• Provide input for forecasting, goal setting, and business case development.

• Track the contribution of products to revenue and margin performance in detail.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.

• Over 5 years of experience in product marketing management, marketing, or commercial strategy management for B2C/B2B products, preferably in the technology sector and subscription-based businesses.

• Ability to manage cross-functional teams and deliver complex projects.

• Proficiency in Excel, data analysis tools, and presentation software.

• Fluent in English.

• Strategic and commercial mindset.

• Strong analytical skills.

• Project leadership and stakeholder management.

• Competitive intelligence and market awareness.

• Results-oriented with a sense of accountability.

• Excellent communication and presentation skills.

🏝️ Benefits

• Opportunities for training and development.

• In-house and external training programs.

• Technical and personal development training through team.blue Academy.

• Training collaborations with expert trainers and leading institutions.

• Fully remote working arrangement.

• A work culture focused on diversity and inclusion.

• ESG and sustainability initiatives.