Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Gain a comprehensive understanding of the Sweed platform, participate in customer implementations, and engage with retailers about their workflows, challenges, and product solutions.

• Manage the product blog and email strategy, focusing on topic selection, format choices, writing, and publication.

• Create content plans that align with customer needs, product priorities, and upcoming releases.

• Convert technical features into accessible benefits, compelling headlines, and stories relevant to the target audience.

• Collaborate with the Product team on announcements, release content, and supplementary materials.

• Produce sales enablement materials, customer-facing explanations, case studies, and testimonials.

• Ensure a consistent brand voice across website content, blogs, emails, social media, and webinars.

• Utilize audience feedback and performance metrics to enhance content quality.

• Implement SEO techniques and AI-driven search discovery methods.

• Foster thought leadership by collaborating with internal experts on retail operations, payments, and cannabis industry challenges.

• Visit five customer implementations within the initial three months.

• Develop two product-centric content pieces within the first three months.

• Generate at least five content pieces each month by the six-month mark.

• Establish a validated content and blog strategy within six months.

⛳️ Requirements

• Proven experience in product marketing or content marketing specifically for software products.

• Experience in B2B SaaS is advantageous; strong backgrounds in B2C software are also considered.

• Capability to grasp a complex platform, pose insightful questions, and accurately explain its functionality.

• Excellent English writing skills.

• Experience in creating content for US audiences, including blogs, website copy, emails, and product announcements.

• A history of making technical subjects engaging through unique angles, distinctive messaging, and captivating content.

• Ability to formulate a content strategy and see it through to publication.

• Familiarity with dispensaries and the cannabis retail landscape.

• Interest in retail operations and payment systems.

• Working knowledge of SEO principles.

• Exposure to generative engine optimization and AI-enhanced search methodologies.

• Capability to work independently.

• At least three writing samples, ideally encompassing various formats such as website copy, a blog post, and an email.

• Willingness to travel to customer locations during the initial months.

• Preference for candidates located in the Central or Eastern time zones.

🏝️ Benefits

• Medical, dental, vision, and additional health insurance options.

• Paid parental leave.

• Generous paid time off and company-observed holidays.

• Remote position based in the United States.

• Travel primarily focused in the first two months for product training and customer implementations, with minimal travel anticipated thereafter.

• Ownership of product content and brand voice, within a team that encourages new ideas and creative solutions.