Product Marketing Manager

This is a fully remote position, open to applicants in Alabama, +23 more states.

📋 Description

• Oversee the execution of go-to-market strategies, positioning, and messaging for Subsplash's self-serve, direct-to-consumer product offerings.

• Design and continually enhance the customer journey from awareness to trial, purchase, and upgrade.

• Analyze product usage and funnel metrics to pinpoint areas for improvement and conversion potential.

• Develop benefit-driven product narratives and conversion-centric copy for headlines, web pages, email campaigns, and in-product communications.

• Craft messaging and campaigns that stimulate demand and boost revenue.

• Serve as a liaison between Sales, Marketing, Product, and executive stakeholders.

• Evaluate the product roadmap and identify opportunities for success and additional revenue streams.

• Participate in Product Team Sprint Reviews as both a marketing and product champion.

• Keep abreast of the competitive landscape in church technology.

⛳️ Requirements

• A minimum of 3 years of professional experience in product marketing or growth marketing, specifically in a B2B SaaS environment.

• Proficient in product marketing and analytics tools (e.g., Pendo, Arcade, Hubspot, Thoughtspot, or equivalent) to enhance and monitor funnel performance.

• Strong comprehension of SaaS growth metrics: activation rate, trial-to-paid conversion, PQL volume, and expansion revenue.

• Comfortable and skilled with AI models and platforms (Claude, Gemini, etc.) to enhance efficiencies, workflows, and overall output.

• Exceptional written communication abilities, with experience in crafting conversion-focused copy for self-serve landing pages and in-product messaging.

• Capable of navigating ambiguity, supporting new sales initiatives and competitive offerings.

• Enthusiastic about products that serve churches, ministries, and nonprofits.

• Highly organized, detail-oriented, and adept at managing multiple projects independently with minimal oversight.

• Familiarity with GTM campaign planning, execution, and measurement.

• Must reside in one of the specified states: AL, AR, AZ, CO, FL, GA, ID, IA, IN, KS, KY, MO, MI, MN, NC, NM, OK, OH, OR, SC, SD, TN, TX, UT, VA, WA, WY.

• Must provide satisfactory proof of the right to work in the U.S.

• Completion of a basic background check is required.

• A bachelor's degree in marketing, business, or a related field is a plus.

🏝️ Benefits

• Generous Paid Time Off

• Medical Coverage

• Dental Coverage

• Vision Coverage

• 401k Matching

• Culture Building Events