This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of and enhance web-to-app funnels for an EdTech product.

• Create, construct, and perpetually refine conversion funnels that transform visitors into engaged users and paying customers.

• Formulate hypotheses, conduct A/B tests, and pinpoint growth opportunities throughout the user journey.

• Examine user behavior, conversion rates, and funnel effectiveness to identify bottlenecks and implement enhancements.

• Utilize funnel-building tools to develop seamless, visually engaging, and high-converting web and mobile user experiences.

• Partner with Product, Marketing, Design, and Content teams on funnel strategies and growth initiatives.

• Investigate competitors, market trends, and emerging conversion rate optimization practices.

• Monitor key performance indicators, assess experiment outcomes, and communicate actionable insights to stakeholders.

⛳️ Requirements

• Proven experience with B2C subscription-based products.

• Strong comprehension of subscription funnels, monetization frameworks, and essential conversion metrics.

• Hands-on experience in building and optimizing web-to-app or similar conversion funnels.

• Familiarity with Unbounce, ClickFunnels, or other funnel-building tools.

• Demonstrated experience in executing A/B tests and validating hypotheses.

• Data-driven approach to decision-making.

• Experience with Google Analytics, Mixpanel, Amplitude, or equivalent analytics platforms.

• Understanding of user behavior and principles of conversion optimization.

• Capability to research competitors and analyze market trends.

• Results-focused attitude, inquisitiveness, and readiness to take initiative.

• Ability to articulate ideas clearly and collaborate effectively across different teams.

• Previous experience in EdTech is a plus.

• Experience in launching new funnels or products in Tier-1 markets is an added advantage.

🏝️ Benefits

• 100% remote work.

• Company-sponsored medical expense compensation.

• Access to AI subscription and other essential tools.

• Flexible paid time off policy.

• 21 days of annual leave.

• 10 bank holidays.

• Collaborative work culture.

• Opportunity to make a direct impact on key scaling metrics.