Product Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of the go-to-market strategy and execution for new products, features, integrations, and significant product upgrades.

• Collaborate with the Product team to grasp roadmaps, target users, customer challenges, competitive landscape, and business goals.

• Identify launch levels, target audiences, communication channels, messaging, timelines, and success metrics.

• Construct and oversee cross-functional launch plans that include deliverables, responsible parties, deadlines, dependencies, and roles.

• Prepare internal teams such as Marketing, Sales, Customer Success, Support, Partnerships, and others for successful launches.

• Create distinct product positioning, messaging frameworks, customer benefits, and practical use cases.

• Ensure messaging consistency across websites, sales materials, campaigns, customer communications, announcements, marketplace listings, and partner content.

• Generate sales enablement materials including pitch decks, product briefs, battlecards, objection-handling guides, competitive comparisons, talk tracks, FAQs, and demo support resources.

• Educate Sales and Customer Success teams on product positioning, use cases, and competitive advantages.

• Develop customer-facing resources that enhance understanding and adoption of new hotel capabilities.

• Conduct customer interviews, perform win/loss analysis, engage in internal interviews, and carry out market research.

• Track competitors, industry trends, and advancements in hotel technology.

• Provide customer, market, and competitive insights to Product and company leadership.

• Define and assess launch and adoption metrics covering awareness, engagement, sales readiness, customer adoption, pipeline influence, expansion, and revenue.

• Report on launch outcomes, propose enhancements, and support products post-launch through campaigns, customer stories, education, and sales enablement.

• Establish a scalable product marketing process to enhance cross-functional coordination and launch efficacy.

⛳️ Requirements

• A minimum of five years of experience in product marketing, ideally within B2B SaaS or hospitality technology.

• Proven experience leading go-to-market initiatives for new products, features, or software releases.

• Strong grasp of product positioning, messaging, customer research, competitive intelligence, and sales enablement.

• Ability to comprehend technical product information and convey it as clear customer value.

• Exceptional writing, storytelling, presentation, and communication abilities.

• Experience working collaboratively with Product, Sales, Customer Success, Marketing, and executive stakeholders.

• Robust project management skills with the capability to handle multiple launches and priorities at once.

• A customer-centric mindset and curiosity about how individuals assess, purchase, adopt, and utilize technology.

• Proficiency in using data and feedback to evaluate results and enhance future launches.

• Experience conducting customer interviews and transforming qualitative insights into actionable messaging.

• Preferred experience in hotel operations, hospitality technology, travel technology, or property management systems.

🏝️ Benefits

• Medical, Dental & Vision Coverage

• 401(k) with Company Match

• Competitive Compensation + Strong OTE

• Company Paid Life & Disability Insurance

• Generous PTO

• Paid Holidays

• Remote-first work environment characterized by autonomy and trust

• Opportunities for career growth & development, including access to leadership and cross-functional collaboration

• Join a mission-driven team dedicated to transforming how hotels operate and serve their guests