Product Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop the go-to-market strategy, focusing on target audience, positioning, messaging, and launch initiatives.

• Convert brand vision into cohesive content, community engagement, onboarding processes, and in-product user experiences.

• Collaborate with product teams to enhance onboarding, activation, retention, referrals, and overall funnel performance.

• Oversee launches from initial stealth phases and exclusivity to public reveal and ongoing growth.

• Manage waitlists, invitations, early-access scarcity, and key reveal moments.

• Take charge of daily and weekly social media content, particularly on X, as well as significant launch narratives.

• Establish structured communities, transforming beta testers into foundational groups with original gang (OG) and ambassador roles.

• Collaborate on strategy with product and leadership while executing projects from start to finish.

⛳️ Requirements

• Proven experience in establishing a marketing function or serving as the initial product marketing hire.

• Capability to function as both the head of marketing and a solo contributor.

• Authentic knowledge of the crypto space, including familiarity with Solana, crypto products, and Crypto Twitter.

• Product marketing experience for consumer products, preferably in the crypto or fintech sectors.

• Demonstrated success in bringing a consumer product to market.

• Willingness and capability to write daily in the native voice of Crypto Twitter and produce content directly.

• Ability to transition seamlessly between strategic planning and execution while leading the strategic vision and achieving results.

• Strong intuition for meme culture and trend velocity.

• Bonus: experience with ambassador or creator programs, referral strategies, or partnerships with crypto influencers.

• Bonus: connections with crypto creators, key opinion leaders (KOLs), and ecosystem partners.

• Bonus: skills in design or video, or the ability to effectively direct these efforts.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work environment with remote options.

• Opportunities for personal and professional development.

• Engaging company culture with a focus on innovation and collaboration.