This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of positioning and messaging across all channels and interactions.

• Manage the end-to-end go-to-market strategy for product launches.

• Assist in campaigns, webinars, sponsorships, and collaborations with partners and analysts.

• Lead the competitive program and oversee the development of competitive materials.

• Provide sales teams with presentation decks, speaking points, one-pagers, and strategies for handling objections.

• Produce announcement blogs, thought leadership pieces, web and ad copy, as well as social media content.

• Monitor the product roadmap and align with company priorities.

• Develop efficient processes utilizing AI for essential tasks where applicable.

• Collaborate effectively with product, sales, and marketing teams.

⛳️ Requirements

• Minimum of 4 years in product marketing within a dynamic software organization, managing go-to-market strategies and executing significant product launches, with a proven portfolio and measurable outcomes; or 4+ years in growth, performance, or lifecycle marketing, overseeing data-driven campaigns from inception to execution and attribution.

• Solid understanding of the customer data tooling ecosystem, including the integration of tools for data collection, unification, and activation.

• Proven ability to develop insights on market trends and directions.

• Exceptional writing and execution capabilities.

• Comfortable navigating ambiguity with a proactive mindset.

• Quick learner with the ability to grasp complex products swiftly.

• Skilled at collaborating across product, sales, and marketing departments.

• Experience in marketing to technical or developer-adjacent audiences (preferred).

• Background in a data infrastructure, martech, or developer tooling company (preferred).