Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create positioning and sales enablement materials to assist the sales team in reaching revenue growth objectives.

• Perform comprehensive market analysis and research to gain insights into each product’s market stance and growth potential.

• Design and present sales enablement resources, such as pitch decks and one-pagers.

• Gather Voice of the Customer (VOC) feedback from key accounts to refine and validate messaging strategies.

• Develop and continually update messaging and positioning strategies to align with market needs.

• Formulate and implement customer engagement and retention strategies to minimize churn.

• Collaborate with campaign marketing to improve customer communications and engagement initiatives.

• Work alongside product managers to create go-to-market strategies for new product and feature introductions.

• Construct strategic campaign messaging and materials to boost marketing-qualified leads (MQLs) annually.

• Establish positioning, messaging, and thought leadership strategies for Multi-lingual Learners (ML).

• Develop positioning, messaging, and thought leadership strategies for Riverside’s Behavioral & Mental Health (BMH) portfolio, including DESSA.

⛳️ Requirements

• Bachelor’s degree or equivalent experience.

• 3+ years of experience in product marketing, with a minimum of 1+ year in the K-12 Education sector.

• Demonstrated ability to transform market research into actionable insights across teams.

• Experience in coordinating and communicating with various stakeholders at different organizational levels.

• Outstanding writing skills, with a strong focus on grammar, punctuation, phrasing, and overall structure.

• Background in the K-12 education sector, emphasizing the creation of impactful messaging for key buyer personas.

• Experience with assessments is strongly preferred.

• Familiarity with behavioral, social-emotional, or mental health (BMH) assessments (e.g., DESSA) is strongly preferred.

• Remote position.

• Up to 15% travel required for off-site team meetings.

• May necessitate remaining in a stationary position (sitting or standing) for extended durations.

🏝️ Benefits

• Medical, Dental, and Vision insurance plans.

• Company-funded basic life and AD&D insurance.

• Company-covered long-term disability insurance.

• Paid Parental Leave.

• Options for supplemental life insurance.

• Company-sponsored Employee Assistance Program (EAP).

• Retirement plan with discretionary company matching.

• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.

• Premium subscription to Calm for employees and their dependents.

• 33 days of paid time off provided by the company.

• Quarterly Focus Days.

• Flexible work arrangements available.

• Tuition Reimbursement Program.

• Comprehensive company orientation and onboarding process at 30, 60, and 90 days.