Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Rainforest’s product launches from start to finish, including positioning, messaging, and the development of assets and enablement.

• Collaborate closely with the Content Manager to ensure product content is consistently up-to-date across the blog, LinkedIn, and various other publishing platforms.

• Customize messaging to effectively reach targeted verticals, buyer personas, and accounts utilizing messaging frameworks and comprehensive research.

• Manage and update the sales deck as the company narrative and product offerings evolve.

• Develop field assets such as feature slides, one-pagers, objection-handling materials, and upsell collateral for customer success initiatives.

• Oversee the product section of the website, including both the homepage and product pages.

• Work in collaboration with the designer and web developer to ensure the website remains accurate and visually consistent.

• Partner with the GTM team to assess performance and refine assets based on performance metrics and audience insights.

• Act as the marketing liaison for the solutions engineer, ensuring product and positioning language remains current.

• Provide valuable input for company-wide positioning and messaging as market conditions change.

⛳️ Requirements

• 3–5 years of experience in B2B product marketing within a high-growth startup environment.

• Proven track record of managing at least one product launch from beginning to end.

• Capability to rapidly grasp new domains, products, and features.

• Proficient in articulating products to both technical and business-oriented buyers.

• Exceptional writing skills with a versatile communication style suitable for various verticals, personas, and formats.

• Experience working collaboratively with sales teams and effectively incorporating feedback from Account Executives.

• Strong ability to tell stories through data.

• Skilled at rigorously assessing AI tools and enhancing AI-enabled processes.

• Ability to manage multiple launches concurrently while maintaining organization and attention to detail.

• Bonus: Experience in the payments, fintech, or vertical SaaS sectors.

• Bonus: Familiarity with tools such as Claude Cowork, Webflow, Canva, Figma, Google Slides, and/or HubSpot.

• Must not require visa transfer or sponsorship, as Rainforest is unable to provide such support.

🏝️ Benefits

• Comprehensive health benefits package.

• Unlimited paid time off.

• Paid parental leave.

• Enjoyable and adaptable working environment.

• Ongoing investment in personnel and company culture.